Finding buyers and suppliers for books online in Productpilot, the new business matching platform
With Productpilot, Messe Frankfurt extends its trade fair’s program into the Internet. Messe Frankfurt is now also one of the world’s most prominent service providers for business matching – and brings together supply and demand in branches like books, music and video. Messe Frankfurt hosts about 120 trade shows annually. Events are organized in branches like architecture, electronics, computer technology, and stationery or automotive. With Productpilot, Messe Frankfurt is synchronising the offline world of a real trade show with the online world of the internet and a business matching platform that is accessible 365 days a year. The internet acts as encompassing information medium offering details to exhibiting companies like information which tradeshows are attended by them and which booth numbers they have. Moreover, companies are encouraged to complete their profiles with product information, trends and innovations. Even pictures are welcome. Information is generally provided in English, as Productpilot is an international platform and database. Depending on the company’s origin, information can also be presented in German, Spanish or French.
The book, music and video exhibitor section of Productpilot contains more than 1000 companies introducing themselves or their portfolio. Music publishers, booksellers and instrument makers provide their contact details. You can easily reach them online, no matter if they are from the Netherlands, Taiwan, Portugal or Germany. You might be a bookshop specialised in women books or mystery books and looking for a suitable supplier, or you are a publishing house looking for bookshops offering scientific books or textbooks – on Productpilot all users will find their right matching online: before a trade show, throughout the year and as a follow-up. Trade visitors from a wide range of industries use Messe Frankfurt’s events to inform themselves about the market and its offerings. Exhibitors from every corner of the world find their customers here.
As the tool is self-explanatory and customised, navigation is easy. Searching can be done by a B2B search engine. An online translator helps to avoid misunderstandings. Productpilot offers users like supply chain managers, buyer’s agents and manufacturers a maximum comfort as it is available from home, at the office, at any time of the day or night. The database provides an extensive address directory and networking tools – contacting for example publishing houses for paperbacks and audiobooks is easy and for free. However, Productpilot does not substitute a real trade show. But this synchronisation facilitates tremendously effective sourcing and scouting in offline and online business life.
