Finding buyers and suppliers for personal care online in Productpilot, the new business matching platform
With Productpilot, Messe Frankfurt extends step by step its trade fair’s program into the Internet. Every year Messe Frankfurt hosts about 120 trade shows worldwide. It is one of the world’s most renowned service providers for business matching – and brings together supply and demand in branches like stationery, music or electronics. Trade visitors from a wide range of industries use Messe Frankfurt’s exhibitions to get information about the market, its products and new services. International exhibitors find their potential customers here. Messe Frankfurt hosts events in branches like office supply, audio & video, automotive and further consumer goods. With Productpilot, Messe Frankfurt is synchronising the offline world of a real trade show with the online world of the internet. Productpilot is a business matching platform which is accessible 365 days a year. Messe Frankfurt shows with Productpilot responsiveness to the market’s needs which are currently driven by shorter product innovation cycles and globalisation.
Messe Frankfurt uses the internet as an encompassing information medium offering details of exhibiting companies such as the attended trade shows or their booth numbers. Especially in the consumer goods industry, companies are actively encouraged to complete their company profiles with product information, trends and innovations. This supports better search results. In the consumer goods branch and more specifically in beauty and health, pictures are more than welcome and are a popular promotion opportunity for exhibitors. Thus, personal care businesses may showcase their products for skin care, dental care, manicure and pedicure throughout the year and not just during the limited duration of a trade show.
As Productpilot is an international platform and database, information is generally provided in English. Depending on the company’s origin, information can also be presented in German, Spanish or French. An online translator makes it easy for international website users to get an appropriate translation for their mother tongues such as Greek, Japanese, Russian or Chinese. Within seconds, you know what “perfumes” means in French or “make up” in Portuguese.
The section “personal health care” of Productpilot contains international companies introducing themselves and their portfolios. They provide their contact details a fact that makes online contacting and inquiring quite easy. You might represent a store for bathing articles specialised in aromatherapy products or haircare and looking for suitable manufacturers, or you are a wholesaler looking for items in hairdressing – in Productpilot all users will find their right matching online: before a trade show, throughout the year and as a follow-up.
