- Company founded in Brescia in 1957, principally engaged in the construction of electric motors

- In 1962, expanded its production to new product families including blenders, hair dryers, toasters, scales. Also expanded its facility with an opening of two new production departments: department of mold construction, plastic molding department with 11 injecting machines. (as is well known in the 60's the Italy was a market low cost production for Europe Companies)

- In 1970 Elettroplastica specialized in the production of household appliances in OEM agreements, and in the 70's began to focus their sales not only in the domestic market but also in the European market, Australia, North America and South Africa.

- In the 70’s and 80’s reached the peak of production thanks to large contracts with major brands like Philips and Electrolux in Europe.

- In the 90’s Elettroplastica reaches its perfect balance with the beginning of collaboration with Fratelli Guzzini by introducing new product families in the kitchen. So with the arrival of the late 90’s Guzzini Elettroplastica begins to define his philosophy devoted more to the concept of "design" and by the aesthetics of the product.

- Since 2000 The Management of Elettroplastica decide to locate part of the output of China to be more competitive, flexible and competitive on the market and meet the challenges of the new millennium.

- In 2001, Mr. Chiarini acquires all shares of Elettroplastica becoming the only owner . Mr. Chiarini thanks to its twenty years expertise in China( due to previous experiences in the production of engines, permanently) set the company with the milestone of quality, design and production flexibility to keep costs down.

- From 2003 to 2005 open to new product families like steam cleaning, the electrical, air treatment, the aerosol therapy, espresso.

- In the last 4-5 years Elettroplastica has the full development of each of their areas with constant increases both in terms of the number of customers, and  project size OEM customers that are confirmed each year among the most large "Brand Company" world.

FRAME WORK COMPANY

Now Elettroplastica has become a great and solid Company, well known at all the major brands of small appliances in the world. Elettroplastica nell'OEM outsourcing is a clear interpretation of small appliances for all the brands that want to offer a range of innovative, flexible and unique design without increasing the corporate structure. Elettroplastica is very flexible even at operational framework for the company.

The company produces several families of small appliances, including pressure, vacuum cleaners, air treatment, the medical, food, heating, coffee etc. ..

In order to achieve the best possible efficiency Elettroplastica is shared into horizontal feature in the operating segments for the family. Each product family is followed by a Product Manager and Sales Area Manager and checked by a dedicated Technical Manager.  Thus this solution,  allows for each area a sales force and a technician who have specific knowledge of the topic to 360°. Elettroplastica has its headquarters in Brescia in Italy (not far from Milan) and a brach operating / logistics plant  in China ( Guangdong  Area).

In the Italian headquarters you can find the general direction and the Chairmanship , including all departments as purchasing, sales, quality, Tech,  R & D, Engineering, design, production. The business decisions are made based business strategies defined with the milestone of each year huge resources are invested in R & D . The Italian HQ there  also the production department of medical products and productions for products assembled entirely in Italy with the made in Italy label includs. The Chinese branch, includs the production department and production quality lab. Furthermore includes production lines and purchasing  department with “ operating tail “of the Italian R & D . Each branch is run by a Chinese company responsible, which includes Italian staff always present in China and Chinese staff still with Elettroplastica since more than 8 years, this means highly trained according to the mentality of European people.


Project Management

Elettroplastica operates in three ways the Project Management of the birth of each new product.

1) The product can be born on free initiative Elettroplastica believes that investing on a type of cosmetic product by presenting the product directly to the potential customer.

2) Second way, Elettroplastica at the specific request of the customer proceeds to create a product that is "as well" on a customer's request included techniques featuring required.

3) Finally, there may be a hybrid situation, where the customer and elettroplastica cooperate on the creation of a new product, interfacing fully on every important aspect of the product.

In each case the Project Management is defined in the following step. It starts with the step in the design department of the idea that translates into a series of sketches. Among these is the best choice and then proceed to represent the product in 3D. Most importantly, it immediately proceed to the construction of the prototype sample mock-up, particularly strategic to verify "by hand" every measurable aspect of the touching of the product.
After that every aspect of the mock-up is confirmed, it go ahead  to engineer the product, making the 3D drawing. Immediately after you proceed to print up to the first printed and pilot production. In each of these steps Elettroplastica, in the case of a product built with the customer, remain step by step with the client and the certification Company in order to be on the product, share the ideas and avoid big losses time.