Marketing

Marketing is the act of a business promoting its products and services to consumers. A successful marketing campaign will ensure a company retains its existing customer base and market share, and expands its sales into new demographics and territories.

Modern marketing techniques are varied and range from advertising campaigns with a consciously wide appeal, to highly targeted multimedia strategies with content to match the consumer. Due to the broad nature of the industry, it is not uncommon for a marketing producer to specialise in one particular field of marketing: be it billboard advertising, online content marketing, or business-to-business liaisons within a trade show environment.

The work of a marketing service provider can include the production of professional advertising copy; generating original media content for print, broadcast or online use; or it may involve research into the market, and customer demographics. By understanding the purchasing habits of potential consumers, a marketing producer can create bespoke advertising campaigns based on tangible data. The role of analytics is seen as an increasingly important asset within the marketing industry.

Marketing is one of the most crucial aspects of modern day commerce and enterprise. From the largest multinational, to the independent sole trader, every business will aim to allocate a portion of its time and resources to achieving a successful marketing strategy. Although a larger business may choose to complete marketing projects in-house, many smaller organisations will employ the services of a third party marketing service provider to handle their promotional duties. A proven track record of successful marketing strategies - and a specialist knowledge of the industry - means that the best marketing suppliers are in high demand, and can command a premium for their expertise.

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bfp fuhrpark + management

bfp fuhrpark + management is the independent trade magazine for vehicle fleet management...

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amz-auto motor zubehör

amz – auto motor zubehör is aimed at garages, manufacturers, distributors, wholesalers...

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Fachzeitschrift amz - auto motor zubehör

amz – auto motor zubehör is aimed at garages, manufacturers, distributors, wholesalers...

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Asia-Pacific Trade News Magazine

Since 1989, Asia-Pacific Trade News Magazine has devoted Taiwan and China manufacturers...

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Fachzeitschrift NKW PARTNER

NKW PARTNER is similiar in structure to amz – auto motor zubehör. It is aimed at truck...

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Customer Care Solutions (UK) Ltd

InstaVid offers motor dealerships a unique opportunity to increase their sales...

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EPROS Sp. z o.o. Sp.k.

Epros is a modern printing company devoted solely to creating advanced printing...

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MAM Software Ltd

MAM Software is a leading global provider of on-premise and cloud-based business...

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Modix GmbH

We keep the automotive industry running: digitally, innovatively and efficiently...

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Service Visuals LLC

Service Visuals LLC is the innovative developer of Vehicle Visuals, a remarkable...

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TecAlliance GmbH

TecAlliance: Enabling the Digital Aftermarket TecAlliance has been compiling...

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U4 Automotive GmbH

The TOPMOTIVE Group is Europe’s market leader in catalog, information and ERP systems...

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