Promotional items can be used to attract and reward customers by offering incentives. A promotional gifts manufacturer will typically specialise in small items of merchandise that are branded with a business identity, advertising slogan or logo. These gifts then form part of business marketing communications or a special campaign, where they promote a company or brand - often at trade events, exhibitions, shows and conferences. Ideas normally range from emblematic wholesale promotional gifts such as t-shirts, caps, pens and mugs to mouse pads or key rings and fobs.
Often easy to customise with the business logo or product name, wholesale promotional gifts are often purchased in bulk. For promotional gifts supplier and distributor companies who wish to boost the marketing of their product range, productpilot.com is a useful resource with a global reach. Other innovative items include travel alarm, desk and wall clocks, torches or LED working lamps, cap lights, shower radios and multi-function photo frames combined with a mini-weather station comprising a thermometer, hygrometer and a barometer. Diaries and calendars can be given to prospective or current customers and will often contain a web address or telephone number so that prospects can contact the company.
Sometimes referred to as gadgets or novelties, items from a promotional gifts wholesaler can form a valuable part of business promotion and advertising when correctly used to reach and reward a specific audience. If the item is useful and practical, it will probably be kept and valued long after the sales campaign or event has finished, creating goodwill and a lasting - if not permanent - advertising presence. This helps to foster customer loyalty, leading to repeat business and referrals.
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