12.02.2016 - 16.02.2016 — Hall: 3.1 Stand: G 10
Beka: Cookware to match all cooking styles
More than 100 years of experience and tradition.
Beka has a rich history dating back to 1899. Starting with Daniel Braun and Jakob Kemmler, they co-founded the Beka brand in Betzingen, Germany and embarked on the manufacture of high quality cookware.
In the following years BEKA became a well established brand name in Germany and other countries. Worldwide patents in innovative technologies and overall customer satisfaction contributed to the growing success, resulting in the construction of an even bigger production plant in Tübingen, Germany in the 1960's.
To help grow and strengthen the global market position further, a new distribution centre was opened in 1991 in Wittisheim , France serving the whole European market.
In 2000 the Belgian cookware manufacturer Allinox bought the Beka brand. With headquarters and distribution centre moved to Oostrozebeke, Belgium, and a growing number of sales offices, Beka consolidated its position on the European market.
A few years later, long term plans to pursue an international image lead to the opening of sales and operational offices in the United States and Hong Kong.
In 2011 Beka Cookware invested in new upcoming markets outside Europe and the first Beka Cookware shop-in-shops opened in Russia, Taiwan and China and more were scheduled in the near future.
Due to this international expansion Beka Cookware closed its distribution centre in France in 2012 and plans to expand and automate the existing distribution center in Belgium got executed to offer an even better service to all worldwide Beka Cookware clients. Following Beka Cookware’s green philosophy 1500 square meter of solar panels got installed on the roof of the warehouse.
To boost the international image even more Beka Cookware invested in online marketing with the launching of a new website and start-up of its own Facebook and Pinterest page and You Tube channel.
Thanks to continued investments in research and development, production, distribution and marketing Beka Cookware is present on more and more dining tables worldwide.
Beka matches all their cooking habits, with products that consistently combine elegant and contemporary design with excellent culinary performance.
Offering excellent value for money, Beka sells a wide variety of cookware that meets the requirements of all consumers. Our number one asset! From frying and searing to roasting, grilling and table top/party cooking Beka has an affordable solution for every taste and budget!
Space-saving storage methods, multi-purpose and durable products with an environmentally-friendly approach, there is always a Beka product that will meet your customers’ expectations.