10.02.2017 - 14.02.2017 — Hall: 4.2 Stand: H 03
For almost 200 years Bormioli Rocco has been representing one of the most important glass producer worldwide, promoting the made in Italy all over the world. Thanks to their experience and ability they are today a leading business in the European scenario. with a constant product and process innovation. The Group is composed by two divisions: Tableware and Pharmaceutical.
Italian Table Stories
Being close to people is a value that has always characterized Bormioli Rocco, leader in the production of glass products for the table and professionals. A closeness that is expressed in the rich range of products that are protagonists on the tables of every day and for important events.
A table that, today more than ever, deserves great attention because it is the place where unique moments of conviviality are created, the true fulcrum of relationships beyond food. This is the concept behind the new positioning of Bormioli Rocco, which is effectively expressed in the new payoff of the Brand: “Italian Table Stories”.
A synthesis that reflects what the company has always believed: that the Italian table is the place where the most profound and authentic relationships are born, reinforced and celebrated.
The new positioning is communicated by using the new logo and new visual identity, which is consistently rolled out in the key touchpoints:
Packaging: more attractive and contemporary.
Web site: brings back a richer and more interactive experience.
Bormioli Rocco introduces itself to the market by reinforcing aspects, which have been always at the core of the brand and company DNA.