09.02.2018 - 13.02.2018 — Hall: 1.2 Stand: B 49
Bicycle enthusiast Michael Eidson, is competing a 100-mile road race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decided to fill an IV bag with water and slip it into a white tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin.
With that, hands-free hydration was born. And Eidson was able to drink as he pedals...while the other racers laugh and fiddle with their water bottles.
It took courage, conviction and imagination to evolve from an IV bag in a tube sock. Our core values remain the same and drive everything we do - from inventing the hydration category to becoming the world's leading maker of water bottles, tumblers and hydration solutions.