10.02.2017 - 14.02.2017 — Hall: 3.0 Stand: E 41
One of the most important areas for the production of household goods can be found close to Lake Maggiore, one of the most famous tourist destinations of North-West Italy in the province of Verbano Cusio Ossola.
What has made it into a reference point for excellence is the high level of specialization applied to the production of articles and utensils for the kitchen and table (pans, cutlery, accessories) that have made the history of world design in the past century.
There are over 200 companies within the district, counting a work force of more than 1,650 workers including international leaders like Alessi and Lagostina, alongside a network of small and medium-sized companies and a strong bent towards export.
The key factors of success for the Household Wares District of Lake Maggiore lie in the particular skills and in the productive and technological abilities that have contributed to the achievement of very high quality levels . A long tradition links Lake Maggiore to products for the home: here, Alfonso Bialetti designed and produced the famous “Moka” coffee maker, Lagostina began the production of pressure cookers and the Alessi family developed its manufacturing activity.
Thus, in 2006, the brand LagoMaggioreCasalinghi, promoted by the Chamber of Commerce and by a group of companies and trade associations was born to take the opportunity of marketing their products in a coordinated way to enable the client to recognise those characteristics of quality and care during the production process, of tradition and ethics, understood as respect for the environment and for staff health and safety, that have distinguished “made on Lake Maggiore” products for more than a century.
LagoMaggioreCasalinghi involves the household goods manufacturers of Lake Maggiore in a network that places value both on the tangible aspects of product quality and the intangible ones like sustainability, innovation, design, business ethics, respect for the environment, distinctive skills and traditional production methods.
In terms of the graphics, the brand re-interprets gesture, synthesising the message: a pan, presented by the circle and a ladle, pictured in the shape of Lake Maggiore. The ladle mixes the ingredients in the pan during preparation, lovingly serving the dish when it is ready. The heart of our production lies within our territory that offers quality, a quality conceived and created by men who were born and have lived here, cradled by Lake Maggiore.
To obtain the certification LagoMaggioreCasalinghi, and use the brand, companies must guarantee precise requirements of quality and subject themselves to the control of an external inspector.
- The quality, safety and innovation of the products, based on practices and procedures adopted during the production process and during quality control.
- Business ethics To use the brand, a company has to demonstrate that it operates in accordance with the principles of ethical entrepreneurship which means respecting work regulations, safeguarding the rights of workers and the general public, safety standards and the environment.
- the value of the services offered and of the organization
- the guarantee that the products are “made in Italy” also with regards to their traditional production processes.
To obtain certification, there is first a pre-audit phase and then a full-scale audit phase.
If the audit is positive, the right to use the brand is awarded. The audit has been assigned to Rina s.p.a, an established certification company, founded back in 1861.