28.01.2017 - 31.01.2017 — Hall: 6.1 Stand: B 17
The Maison Caran d’Ache
Ever since 1915, Caran d’Ache has carefully preserved the art of handwriting, the symbols that have connected people from the dawn of civilisation. With a priceless heritage of expertise, it designs and produces exceptional products in its Geneva workshops.
Caran d’Ache writing instruments, as well as its art and drawing materials, are recognised around the world for their Swiss Made excellence and quality.
The origins of Caran d’Ache
Born as the “Fabrique Genevoise de Crayons” in 1915, Caran d’Ache adopted its present name in 1924 when Arnold Schweitzer took over. It was a tribute to the French cartoonist Emmanuel Poiré who signed his drawings “Caran d’Ache”, a French adaptation of “karandash” the Russian word for a pencil.
The Maison has been a family business since 1930. Today the company is headed by Carole Hubscher, representing the 4th generation.
The inventions by Caran d’Ache
With their elegant design, original choice of materials, strong pigments, and technical excellence, Caran d’Ache products are an invitation to discover and explore. They symbolise the spirit of a manufacturer focused on innovation and driven by craftsmen committed to excellence.
The company’s long history of inventions and developments is testimony to the great creative freedom that energises the Geneva workshops.
1929 Fixpencil, metallic clutch pencil, a world’s first.
1931 Prismalo, water-soluble pencil, a world’s first.
1952 Neocolor, wax pastels.
1953 Ecridor, the company’s first ballpoint pen.
1970 Madison, the company’s first fountain pen.
1983 Caran d’Ache acquires the unique technique of Chinese lacquering and develops it in-house.
1985 The Fine Arts range is launched with Neopastel.
1999 Modernista, the first Caran d’Ache limited edition. It enters the Guinness Book of Records as the most expensive pen in the world.
2008 The Bar à Couleur, enabling a customer to test the products at will.
2012 Caelograph, the first pen that can guide you around the sky.
The world of Caran d’Ache
Today, Caran d’Ache is present in more than 90 countries and has three dedicated boutiques in Switzerland: two in Geneva and one in Zurich.
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