27.01.2018 - 30.01.2018 — Hall: 4.0 Stand: D 69
CARIOCA® is an international brand created in 1965, specializing in the production of tools for develop the children's creativity. Its product range includes felt tip pens, colored pencils, tempera, pastels, educational games and many other drawing items. The brand caught on in the early 60s with a historic advertising campaign starring the beloved character Carioca Jo, who is still featured on all CARIOCA® packaging.
The team met in a major multinational company between the late ’90s and early 2000s and today have come together to work on this new challenge.
Today the company employs approximately 110 people, between its main office, its plant in Settimo Torinese and its Spanish subsidiary in Barcelona.
Specializing in the production of coloring tools, CARIOCA® is a symbol of the best of “Made in Italy,” with products designed to free the imaginative powers of adults and children in a shared play of creativity and dexterity.
CARIOCA® has a wide range of products, as felt tip pens, colored pencils, tempera, pastels, educational games and many other drawing tools, all manufactured and tested with the utmost care, quality and safety. The ink in the CARIOCA® felt tip pens is produced entirely in the Settimo Torinese plant, using only food-grade dyes and ensuring unbeatable levels of washability and brilliance.
The molding of the plastic material in granules is carried out in two highly automated departments with a production capacity of over 2,000,000 pens and felt tip pens daily. The complete robotisation of item assembly is made possible by sophisticated electromechanical machines. Equipped with control devices, they enable a faster speed of production, maintaining a high standard of quality throughout the entire production process.
CARIOCA® is an international love brand created in 1965, specializing in the production of tools for develop the creativity of the children. Its product range includes felt tip pens, colored pencils, tempera, pastels, educational games and many other drawing items. www.carioca.it
CORVINA® has represented the company’s passion for writing tools since 1965. Today, CORVINA 51® is synonymous with “ballpoint pen” in many European countries. In 2014, the brand’s image and product range have been completely updated in order to fully express the brand’s special identity and potential. www.corvina.it
CARIOCAPROMO® is the promotional division of CARIOCA® and CORVINA® producing fully personalized items for promotional purposes. The catalogue and product options are available at www.cariocapromo.com