Qualität ist Mehrwert

Contact details

  • Oberbenrader Str. 51
  • 47804 Krefeld
  • Germany

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About Us

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“Quality adds value” is an initiative of leading automotive parts manufacturers. Our objective is to foster greater quality awareness – because customers only travel in safety if distributors sell and garages install high-quality parts.

Range of services

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The issue of cheap replacement parts for car repairs is gaining ground in different ways. On the one hand we see an increasing number of producers and retailers marketing these parts online, and on the other, motorists come to garages bringing their own replacement parts, usually bought cheaply over the internet. “Quality adds value” uses various channels to raise awareness. We are supported by various OEMs, leading automotive part wholesalers, associations, partnerships and, last but not least, the media. We pool information and focus on issues relating to parts quality. We use this to develop concepts to communicate our message to consumers via independent garages, and to help garages offer outstanding quality both now and in the future.


Qualität ist Mehrwert Oberbenrader Str. 51 47804 Krefeld Germany +49 2151/36805 12 c.guth@c-g-w.net

Exhibitor at the following trade fair

Automechanika 2016

13.09.2016 - 17.09.2016 Hall: 4.1 Stand: F OY05