07.04.2016 - 10.04.2016 — Hall: 8.0 Stand: K 92
Crossrock™ is also a high-growth brand. Sales increased over 50% in 2014 and over 40 % in 2015.Distribution is already established in more than 20 countries. Crossrock™ is also a high-margin brand for distributors and dealers. Hence, top international companies such as SAM ASH in America, LONG & McQUADE in Canada and VOERMAN in Europe, sell Crossrock. The reasons why Crossrock has achieved such a successful business combination of original, high quality, affordable design with high growth and high margins, are as follows. LONG EXPERIENCE. Kingstar International, the Company that owns Crossrock, has been making cases for 18 years. It was established in 1997, producing quality travel luggage and bags for outdoor activities.
MUSIC EXPERTISE. When RITTER was market leader, Kingstar was the Company that made all their bags. From 2001 to 2006 Kingstar also made gig bags for GEWA, FUSION, PROEL and other music companies. Also, all the Sales and Marketing Managers at Kingstar are musicians.
KNOWLEDGE. Kingstar has its own R&D department. It is led by the Senior Technical and Production Manager, a highly qualified craftsman with over 20 years of know-how in designing and making bags and cases. The founder of Kingstar has managed case factories and international sales for more than 15 years. Such long careers in the bag and case business produces strong relationships in the industry and a full understanding of all aspects of production. The benefits to Crossrock’s distributors and dealers are: Outstanding cost control – allowing high quality with high margins at retail prices that are below what the consumer expects to pay for such quality. So consumers see Crossrock as great value. Excellent supply – providing reliable availability for distributors and their dealers. Deep technical knowledge – providing great products and a very high level of service support.
NEED. To concentrate all their expertise on developing their own brand, Crossrock, Kingstar decided to stop manufacturing and become a pure design company in 2006. So Crossrock will soon be 10 years old. Innovation in design is not only about colour and style. It is also about increasing efficient manufacturing by using new materials, technologies and processes. The team at Crossrock had a great need to apply all their experience and knowledge of such efficiencies to create original products innovative enough to make an impact on the market at a price well received by consumers. Through this great need they succeeded. FAITH. The need to survive as a new company demanded enormous faith in their God-given talents to create excellent innovation that would enable Crossrock to achieve market breakthrough. The “Rock” in CrossROCK comes from this. Kingstar’s “Rock” is their belief in faith, action and persistence to produce success. It is The Rock on which Crossrock is built. The “Cross” in CROSSrock comes from where music reaches deep into our hearts and crosses into love. It’s where music touches our souls. “Cross” reflects Crossrock’s strong emotional commitment to ensure their product designs protect the musicians’ instruments so that they can always play music that moves us. THE OPPORTUNITY Crossrock is still a young brand with the energy of youth producing strong growth from fresh ideas. The opportunity is to join in this strong growth by distributing Crossrock’s comprehensive range of instrument bags and cases world’s music market. You are invited to evaluate the brand for distribution.
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