09.02.2018 - 13.02.2018 — Hall: 6.0 Stand: C 38
Hobby Life globalizes
Demirel Plastics and Mould Industry was established in 1990 as a company that would produce moulds for the plastic industry. The company, over
the years, began to manufacture plastic houseware with ‘‘Hobby Life’’ brand.
Having moved to its modern installations possessed of 31.000 m of indoor area located on Istanbul Hadimkoy in 2002, Demirel Plastics succeeded
to become a company recognized in the international platform in such a short time as 10 years thanks to its qualified manufac turing and systematical
Today, Hobby Life created by Demirel Plastics has became equivalent with reliable products by means of its designs standing for elegancy and
modernness, popular colors and high quality in manufacturing. Hobby Life products succeeded to overcome the deficiency of qualified products in the
market by making its way into supermarket chains and prominent stores across the country.
Hobby Life products which attract increasingly greater attention in Turkey are notably exported to European countries, but also to the countries
more than 75 in Middle East and Africa
Demirel Plastics adopts‘‘reliable, qualified product and customer satisfaction’’ rather than much more profit as a principle.
Functional and unique designs
Using its experience in mould production for Hobby Life s much as possible, Demirel Plastics contributes to the solution of the sector’s problems upon
quality and unique design. Developing special designs for each product, the company managed to become leader of the sector with R&D investments.
Hobby Life which monitors consumers’ needs on-site with regard to the results of field researchs has shaped product improvement studies according to
results of those researchs. Strengthening its ‘‘Customer Satisfaction First’’ understanding by predicating functionality requirement on, Hobby Life has
produced products making especially housewifes’ work easier.
Having entered into almost every house in Turkey with one product at least, Hobby Life showed success of becoming one of the first brands of
Turkey on cleaning supply and plastic kitchen products. Hobby Life that adopts an attitude modern and innovative on product development attended
international fairs and renewed itself steadily, kept a close watch on developments in the sector and applied them to its own products. Hobby Life came