27.08.2016 - 30.08.2016 — Hall: 9.2 Stand: A 20B
It was a tough choice: watch the stroller, bag and wallet or protect Eli from being hit by the approaching swing. While minibag's creator Kathi Goldscheider ran after her son it struck her: why isn't there a wallet that was big enough to fit IDs, cards, a smartphone, keys and lipstick which could be worn with a strap or used inside a bigger bag?
She asked a friend to sew a prototype which became very popular on the playground. Soon it became apparent that it wasn't just useful for mothers: the combination of a wallet, clutch and small bag was in such high demand that Kathi decided to turn it into a product/launch a business.
The small bag became minibag, the grafische Büro in Vienna created the identity in form of the bag as well as the website which would use the freshly acquired domain minibag.com.
minibag is the new 'must have' for every woman: it's a wallet, small handbag and elegant clutch, all in one and fits jeans as well as cocktail dresses.
minibag has an adjustable, detachable strap. wear it across the body, over the shoulder or as a clutch. it also transforms into the perfect wallet inside a bigger bag.