09.02.2018 - 13.02.2018 — Hall: 3.0 Stand: H 70
In the Echizen region of Fukui, Japan; there is a long history and tradition in craftsmanship using proven technologies and techniques. These include, forged kitchen knives, Japanese paper, lacquer ware and ceramics that have been inherited and passed down through generations.
“iiza” is Echizen Brand Products Consortium’s brand building project, which aims to revitalize these local traditional crafts, and industries and cultivate new markets.
By combining and making the most of the regions advantages and utilizing the wide range of technical, design and craftsmanship skills and experience available in the region, our wish is to spread and share the “wisdom” and “beauty” of our crafts, nurtured and handed down over the centuries to present times.