Enrique Keller S.A.

Contact details

  • Avda. Bizkaia Kalea, s/n
  • 20800 Zarautz
  • Spain

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About Us

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In order to know the history of Admira guitars we must go back to the last century, to 1932, when Enrique Keller Fritsch, a German businessman who was born in Munich, came to Zarautz, a small town north of Spain. He immediately fell in love with this place, the mountains on one side, the Cantabrian Sea and a similar climate to the one he already knew from his homeland.

Just five years after the end of the Spanish Civil War, in 1944, Enrique Keller Fritsch started a company that was dedicated to the development of children's toys and musical instruments (mouth harmonicas, keyboards, pianos, etc.), using mainly wood as raw material. This idea came while other compatriots in Guipúzcoa founded important companies in the area.

Later, Enrique Keller Fritsch, in order to meet the changing market demands, decided to restructure the company as well as its activity. From that day on, making classical Admira guitars and other musical instruments would be the main task of the company.

Enrique Keller’s workforce has been, without doubt, a fundamental part of our history. There have been several generations, parents and children working together in different workshops and offices and many workers retired after a lifetime in Enrique Keller SA.

Today it is run by the grandchildren of Enrique Keller Fritsch, who died in the early 80s.

After being founded in 1944, ENRIQUE KELLER has grown to become one of the largest manufacturers of classical guitars in the world. Our guitars are highly respected by musicians of all genres who value the extraordinary depth and richness of the sound produced by our guitars. In order to guarantee the quality of our core products we continue to make them at the company’s original location in northern Spain, Zarautz. Here, our dedicated team of craftsmen and women produce the highest quality guitars using a blend of traditional techniques which have been passed down through the generations, combined with the latest modern manufacturing systems. This results in the unique instruments that we are proud to sell throughout the world, to more than 50 countries.

Range of services

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Our guitars are handmade with the utmost care in all details which is the main ingredient to obtain high quality and the best performance. They are manufactured mostly in an artisan way by our team of luthiers. It is a highly qualified team, with an extensive experience in the handcrafting of this kind of instruments.

For the production of our guitars we look for and select the best woods all over the world. And we have a R&D&I Department continuously working to obtain the best sound with the highest quality.

Creating a guitar is a very complex process whose duration varies depending on the model. After selecting the wood, the different parts from the guitar are shaped. Sonority and excellent finishes, the noble material employed in their crafting and the careful elaboration that entails all the handcrafting process of our guitars are values that make the difference when it comes to choosing an Admira.

A wide range of models are available, among which you will find the guitar that fits you best, from the simplest ones, intended for beginners, up to the most professional instruments.


Admira A 25

Top: Selected Solid Cedar Back: Selected Solid Indian Rosewood Sides: Selected Solid Indian...

Enrique Keller S.A. Avda. Bizkaia Kalea, s/n 20800 Zarautz Spain +34 943 833500 keller@eksa.es

Exhibitor at the following trade fair

Musikmesse 2017

05.04.2017 - 08.04.2017 Hall: 8.0 Stand: E 58

05.04.2017 - 08.04.2017 Hall: 8.0 Stand: E 60