Ernst Feiler GmbH

Contact details

  • Greimweg 4
  • 95691 Hohenberg
  • Germany

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About Us

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FEILER, the world's leading manufacturer of bathroom textiles featuring genuine, brightly woven chenille, balances luxury and lightness. This traditional, family-run company is bringing something of a sensation to the 2017 Heimtextil trade fair, with surprisingly new branding and a restructured range. While PASSION retains the typical FEILER designs, PURE is an expression of subtlety and clarity of form. Central to these innovations is the butterfly, symbolising genuine FEILER chenille.


This change makes a clear statement: The premium brand FEILER introduces its new developed brand identity to match the already existing unique products and the company’s own in-house manufacturing process. The new look and feel is dominated by the symbolism of the butterfly, which is also part of the new, minimalist logotype. "We were looking for the perfect metaphor for our genuine FEILER chenille and came across the butterfly", explains Tanja de Bortoli, Head of Marketing and Product Management. "It symbolises our products' lightness and brilliant colours, at the same time standing for change: the metamorphosis from simple cotton yarns to the chenille ‘caterpillar’ yarn, and to our genuine FEILER chenille".


In future the family-run company will be sorting its designs into two categories: PASSION and PURE. PURE represents the more progressive designs whose restrained, clear shapes reflect a modern interior bathroom design, while PASSION features FEILER's traditional colourful designs. The range has been restructured in both categories. Innovative designs have now been added to the FEILER bestsellers, including IMPRESSION, the ‘Design of the Year 2017’, which does indeed leave a powerful impression of the butterfly concept.

Range of services

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Lose yourself in the FEILER brand’s fascinating product world. Here, you can discover a wide range of exclusive bathroom and spa textiles as well as home textiles – all German-made from chenille and terry:

     

  • Towel ranges in all sizes (face cloths, small towels for guests, normal hand towels, large shower towels, sauna towels and extra-large bath towels)

  • High-quality bathrobes, sarongs and kilts for men and women

  • Bathroom items such as washbags, cosmetics bags and make-up bags

  • Fashionable and elegant women’s handbags and rucksacks in a range of styles and sizes

  • Extravagant accessories such as scarves, turbans, aprons and cushions

  • Beautifully designed items for babies and children, such as bibs, bathrobes and ponchos

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Product

IMPRESSION

The ‘Design of the Year 2017’, showcases the central idea of the butterfly in powerful orange-red...

Ernst Feiler GmbH Greimweg 4 95691 Hohenberg Germany +49 9233 7728 0 info@feiler.de

Product

ILLUSION / MIRAGE

FEILER's PURE collection presents designs whose restrained, clear shapes fit in with modern interior...

Ernst Feiler GmbH Greimweg 4 95691 Hohenberg Germany +49 9233 7728 0 info@feiler.de

Product

MIA & LOU

FEILER'S Junior PURE lights up children's world with joy. The subtle new designs are inspired by...

Ernst Feiler GmbH Greimweg 4 95691 Hohenberg Germany +49 9233 7728 0 info@feiler.de

Product

IBIZA

Bright and bold: eye-popping colours that conjure up live on the island. Modern, brilliant colours...

Ernst Feiler GmbH Greimweg 4 95691 Hohenberg Germany +49 9233 7728 0 info@feiler.de

Product

LEELA BLUE & APRICOT

The PASSION collections feature FEILER's traditional brightly coloured designs. These are signature...

Ernst Feiler GmbH Greimweg 4 95691 Hohenberg Germany +49 9233 7728 0 info@feiler.de

Exhibitor at the following trade fair

Heimtextil 2017

10.01.2017 - 13.01.2017 Hall: 11.0 Stand: A 50

10.01.2017 - 13.01.2017 Hall: 11.0 Stand: A 65