09.02.2018 - 13.02.2018 — Hall: 6.0 Stand: B 02A
Fackelmann GmbH + Co. KG, based in Hersbruck, to the northeast of Nuremberg, is one of the world’s leading companies in kitchen aids and baking tins. The company was founded as a commercial agency for hardware and household goods by Sebastian Fackelmann in 1948. He built on his father Heinrich Fackelmann’s business, which had been selling kitchen items since 1919. From 1958, production and distribution took place at the company’s former location on Nürnberger Straße in Hersbruck, and a period of rapid expansion followed. Expanding production into plastic products and the continuous growth of the lines created an extensive product range.
New factory and administrative buildings were erected, still purposefully located in the company’s Middle Franconian home of Hersbruck.
Although the household sector was Fackelmann´s core business, the company decided to expand into wooden bathroom furniture products in 1963. Since then, bathroom furniture has continued to be produced in Hersbruck and Fackelmann has become a market leader in the German construction market. In 2011, household delivery activities moved from Nürnberger Straße to the newly-built logistics centre on Sebastian-Fackelmann-Straße.
FACKELMANN has increased its turnover from 30 million DM in 1985 to around €382 million today, with 38 business units. In 1992, Sebastian Fackelmann (who passed away in 2003) handed over control of company operations to Alexander Fackelmann, who now manages the company as its CEO.
Our spectrum of services
The flexibility in supplying the retail market and individual concepts created especially according to the needs of the trade partners are meanwhile some of the key factors of the promising non-food business. Fackelmann provides a broad basic product range of fast moving household goods on only few shelf meters, but is also able to activate the consumers with attractive lifestyle concepts. When looking for household goods people go straight to Fackelmann. Moreover, Fackelmann offers double placement in stores, cross-merchandising and seasonal campaigns; it brings these to perfection and individualizes them consistently for different distribution systems of the retail market.
Apart from branding, which is the basic framework for the end customers' trust and consistency at Fackelmann, clever merchandising ideas are crucial for the sales success in today's abundance of products.
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