12.02.2016 - 16.02.2016 — Hall: 6.0 Stand: B 02A
The success story of FACKELMANN started in 1919 with a commercial agency for hardware and household goods founded by Heinrich Fackelmann.
In 1958 the son Sebastian Fackelmann decided to take care of production and sales himself which lead to a phase of rapid expansion due to the extension of production to plastic products and due to the steady expansion of the product line. New factory and administration buildings were constructed, however always and deliberately in Hersbruck in Middle Franconia, where the head office is located.
Although the household range was the core business of FACKELMANN, in 1963 the decision was made to expand the wood processing to bathroom furniture production. Since then the company has been producing bathroom furniture in Hersbruck and has become the market leader in the field of DIY stores.
In 1992 Sebastian Fackelmann († 2003) handed over the operational business; Alexander Fackelmann is now the CEO of the company.
Meanwhile for many housewives and househusbands FACKELMANN is a synonym for smart, convenient and low-priced products for kitchen and household. "Something new every time", "simply convenient", "why didn't I come up with this myself"…these statements by customers reflect the wide-ranging competence and the ingenuity of FACKELMANN.
No doubt that also you have at least one FACKELMANN product at home. Just have a look into your kitchen drawer!
The flexibility in supplying the retail market and individual concepts created especially according to the needs of the trade partners are meanwhile some of the key factors of the promising non-food business. Therefore FACKELMANN can provide a broad basic product range of fast moving household goods on only few shelf metres, but is also able to activate the consumers with attractive lifestyle concepts.
So when looking for household goods people go straight to the FACKELMANN shelf. Moreover, FACKELMANN offers double placement in stores, cross-merchandising and seasonal campaigns; it brings these to perfection and individualises them consistently for different distribution systems of the retail market.
Apart from branding, which is the basic framework for the end customers' trust and consistency at FACKELMANN, clever merchandising ideas are crucial for the sales success in today's abundance of products.
FACKELMANN, ZENKER, NIROSTA….these brands have been present on the market for decades and represent – each one for itself – special, positive characteristics which are associated with household goods. Among those characteristics are innovation, tradition and quality.
By presenting these brand products every day at the POS, FACKELMANN impressively demonstrates that broad topic areas, colourful lifestyle subjects and enticing presentations can even arise from relatively plain individual products. The simple message for the customer is: "Buy it, take it home, try it out!"
The POS activities are supported by additional campaigns on TV, in the print media and in the internet as well as by broad PR campaigns, which increase the degree of awareness for new products and communicate the direct customer benefit.
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