07.04.2016 - 10.04.2016 — Hall: 8.0 Stand: C 97
Grand Reward Education & Entertainment (GREE) was established in October 1995, and is one of the foremost quality stringed instrument manufacturers in the world. Mr. C. W. Tsai, the owner and C.E.O. of GREE, has over 40 years experience in the professional guitar business. Frank Tsai, the general manager of GREE, has helped countless customers, developing more than a thousand guitar models over the course of the past 12 years. With this combination of many years experience and great passion for guitar manufacturing, GREE serves more than ten OEM customers who are listed in the top 225 of musical instrument manufacturers, as well as promoting its own brand name: Farida.
The GREE factory is located in Guang Dong province, in southern China. GREE owns a 120,000 sq. ft. multi-storey facility, on 180,000 sq. feet of land. Here, 900 employees, including a highly skilled production staff, handcraft 13,000 instruments monthly. These excellent products are exported around the world—55% of production output goes to the USA, and another 20% is exported to Japan.
GREE is very proud of its outstanding acoustic guitars, especially the handcrafting and sound quality. “We are currently building the best value products for marketing throughout the world”, said C. W. Tsai, “thanks to our excellent Chinese workforce, production processes (including the technology to dry different kinds of wood), as well as great hand craftsmanship, and the details we put into the products”.
Another feature of GREE is our fully computerized R&D department, which is able to develop new models efficiently, and help our customers keep up with rapid changes in marketing trends. On average, GREE creates more than 150 models a year, including many award winning instruments. The Farida D-52 NS won the "Total Guitar" magazine 5 stars award in April of 2007. The D-62 AN was awarded "5 Star Guitarist Choice" on "Guitarist" magazine in January of 2007, and M-2 NS was awarded "Guitarist Choice" on the same magazine in November 2007. And this year the Farida J-66 N has been awarded "5 Star Best Buy" in the October issue of Total Guitar magazine.
“We can not slow down,” says Tsai. “There is still a long way to go, but our friends and customers encourage us to keep working and learning together. Making instruments is a lifetime career. Our family and I will be with you all the time.”
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