12.02.2016 - 16.02.2016 — Hall: 4.0 Stand: F 11
12.02.2016 - 16.02.2016 — Hall: 4.0 Stand: C 02
Fratelli Guzzini was established in 1912, based on the handcrafting of ox horn items. The company owes its current success to an extraordinary intuition: in 1938 Guzzini introduced the use of Plexiglas in making everyday household articles.
This initiative soon revealed itself to anticipate the subsequent technological innovation: starting from the switch over to acrylic resin moulding in the early Sixties, right up to the modern-day ability to combine modern materials with those marked by antique traditions such as china, glass, steel and wood, thus proposing objects with excellent functional and aesthetic features, all with one thing in common: the fact that they are the protagonists of a new everyday lifestyle, which are easy to use, affordable, but also refined, reliable and of top production quality.
Some of the leading names in the world of international design chose to work together with Guzzini for its ability to make simple items in an extraordinary way by combining functionality with a stylish design.
Guzzini have brought colour and ease in food preparation and consumption. Today Guzzini launches a new vision, a new method of design in the food territory: Foodesign Guzzini combines the creativity of objects with the creativity of traditional cuisine.
Designers, food experts, lifestyle experts and chefs share their knowledge to design kitchen tools with high aesthetic value, without forgetting that all foods are linked to the culture of design, and re-interpret the relationship between shape and function, between food rituals and contemporary society.
The aesthetical and functional research, experimenting innovative and wisely combined materials, able to anticipate the variable demands of consumers, render the company one of the worldwide symbols of “Made in Italy”.
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