George East Housewares Ltd

Contact details

  • Units 1-5, Masterlord Industrial Estate, Station Road
  • IP16 4JD Leiston, Suffolk
  • United Kingdom of Great Britain and Northern Ireland

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About Us

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George East (Housewares) Ltd has a key focus on housewares products; we proudly feature some of the strongest brands in the housewares industry.


Tala was established in 1899. From its origins,  manufacturing kitchenware in Birmingham, the brand is now exported worldwide. Tala  has always been known for its innovative and quality products. The highly successful  Tala performance bakeware range features the best bakeware coating available on the market and you will see the new additions within the catalogue.  

We are also very proud of our colour matched stoneware ranges, featuring decorative embossed bowls and a wide variety of practical shapes in colours to coordinate with todays kitchens. All the products in the range are Oven proof, dishwasher safe, perfect high quality oven to tableware.

We still manufacture products in England, paticularly our iconic cooks measure which is available in a variety of colours.  


Chef Aid  is one of the fastest growing brands in  Europe, accelerated by multi lingual packaging, and continues to be our most bold, modern brand. Covering everything you could possibly need in the kitchen as well as a wide variety of domestic and household essentials. You will see many new items in Chef Aid. We have also added a complete range of fry pans and soft grip handled products.

Range of services

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We supply our brands to a worldwide market through a variety of different routes.  In the UK and Ireland we distribute our brands direct to retailers.

 To the international market we supply through trusted distribution partners to ensure we use the local expertise, delivering the correct products to the right retailers.

 Our Tala Originals ranges tend to be most attractive to Speciality, Top end Department stores and very good cook shops.

 Tala everyday, covering Food preparation, icing and baking products is sold in most good housewares stores. With over 100 years of heritage, the consumer knows Tala.

 Own brand also forms a large sector of our trading activities and we are happy to discuss your requirements. We can cater from entry level housewares and cleaning products through to limited edition and hand made housewares.

Product

Performance Bakeware

The Performance Bakeware range is the best non-stick kitchenware available on the market. Dual...

George East Housewares Ltd Units 1-5, Masterlord Industrial Estate, Station Road IP16 4JD Leiston, Suffolk United Kingdom of Great Britain and Northern Ireland +44 1728 833400 nicks@george-east.com

Product

Tala Cooks Measure

The original Cooks Measure, designed and manufactured in England since 1934; often copied never...

George East Housewares Ltd Units 1-5, Masterlord Industrial Estate, Station Road IP16 4JD Leiston, Suffolk United Kingdom of Great Britain and Northern Ireland +44 1728 833400 nicks@george-east.com

Product

Tala Stoneware

A wonderful new range of high quality Stoneware. Beautifully coloured oven to tableware from Tala...

George East Housewares Ltd Units 1-5, Masterlord Industrial Estate, Station Road IP16 4JD Leiston, Suffolk United Kingdom of Great Britain and Northern Ireland +44 1728 833400 nicks@george-east.com

Product

Tala Push & Push

PUSH & PUSH Tala introduces the new Push and Push storage range. Simply the most innovative...

George East Housewares Ltd Units 1-5, Masterlord Industrial Estate, Station Road IP16 4JD Leiston, Suffolk United Kingdom of Great Britain and Northern Ireland +44 1728 833400 nicks@george-east.com

Exhibitor at the following trade fair

Ambiente 2018

09.02.2018 - 13.02.2018 Hall: 6.1 Stand: C 51