10.01.2017 - 13.01.2017 — Hall: 4.1 Stand: F OY09
GoodWeave is a global nonprofit organization working to end exploitative child labor in the handmade carpet industry. Founded in 1994, GoodWeave achieves its mission through a rug certification program. GoodWeave partners with rug producers in Nepal, India, and Afghanistan that pledge to employ only laborers of legal working age. Located on the back of a rug, the GoodWeave label offers the best assurance that a rug was not made by children. To ensure that producers are delivering on their no-child-labor promise, independent GoodWeave inspectors make frequent, unannounced inspections of each carpet-weaving facility.
Since 1994 GoodWeave has rescued nearly 4,000 child laborers and prevented thousands more from carpet work. In addition to reducing child labor, GoodWeave offers educational opportunities to children in Nepal, India, and Afghanistan. Tens of thousands of rescued and at-risk children have received an education and other life-enhancing opportunities such as daycare, medical services and vocational training.
No other organization in the rug industry has stricter certification standards. GoodWeave is a full member of the ISEAL Alliance where only best-in-class certifications like Fair Trade and FSC are accepted. GoodWeave’s ISO 65 accreditation ensures the organization is independent of external pressure, is transparent in its certification process, demonstrates proper quality control and confidentiality, and that all producers are treated equally.
GoodWeave’s advertising and communications campaign, Beautiful Rug, Beautiful Story, connects consumers with retailers, importers, and suppliers in the industry. Our recent campaign was launched in 2014. The campaign was inspired by stories of salvation and hope experienced by thousands of children who have been rescued from exploitation in the carpet industry by GoodWeave since 1994; stories like little Sanju.
Beautiful Rug, Beautiful Story shows consumers how one purchase can transform a child’s life. The campaign utilizes advertising, public relations, trade and consumer events, media partnerships, outlets and professional associations, social media, and a website where consumers can shop for rugs, learn about the issues, make donations, and more. In 2014, the campaign reached more than 100 million consumers around the globe.
Over 12 million GoodWeave certified rugs have been sold in Europe, North America, Australia and other countries since 1995. Almost 140 importer companies currently sell GoodWeave certified rugs, which are available in a wide range of prices, sizes, and designs in thousands of stores, showrooms, and online retailers around the world.