09.01.2018 - 12.01.2018 — Hall: 11.1 Stand: B 68
The Graziano family has been working on the finest linens for four generations to produce fabrics of sophisticated and appealing beauty.
He than wove it by hand on jacquard looms in the draper’s shop located in an area of Mongrando that bears the same name as the family.
Serafino Graziano started soon being helped by his son Severino Graziano who, in 1920, decided to move the factory from the first premises, down the hill to the plains, always in Mongrando.
He can be rightly defined as the founder of the modern Graziano company, having started developing INDUSTRIAL PRODUCTION thanks to the acquisition of new modern looms.
This challenge had been embraced by the sons of Severino, Serafino and Lorenzo who increased the production capacity. It was just after the second world war, the italian economy was bursting and the two sons took advantage of this, successfully expanding the market to the totality of Italy.
At the beginning of the 70’s the latest generation, Severino together with his brother Guido, joined the management. Severino started taking care of the marketing area, while Guido specialized in production.
During the 80’s they started the internationalization of the Company, which has now agents and distributors all over the world.
Even now, after a century and a half, the old fashioned, elegant, Biella based weavers’ mill goes on producing household linen and cotton fabric with the same care and obsession for details.
New technologies have taken the place of the old fashioned looms. Due to their particular features of the products being manufactured, these new technologies are developed within the company by Guido Graziano (production manager), in order to mantain the character of the goods being manufactured in the Graziano factory.
The choice of raw materials in linen and cotton on the italian and foreign markets is another factor that makes the company stand out;only the best quality linen (long linden flax) and cotton are used so as to get the best in production quality.