10.01.2017 - 13.01.2017 — Hall: 11.1 Stand: D 76
Hijo de J. Bassols is one of the main manufacturers in the European textile industry. This is not just a chronology but a strong of how the inventiveness, energy, innovation and passion of generation of the Bassols family have established BASSOLS 1790 as a highly recognized leader in luxury home textiles and linens.
Bassols has built up 220 years of brand reputation and recognition by consistently providing high quality linen and home textile products, together with innovative product development, visually appealing product presentation and excellent customer service. Bassols 1790 appeals to customers worldwide who appreciate these core strengths and want to be associated with authentic luxury.
Bassols 1790 has achieved a high level of consumer recognition and satisfaction by following these fundamental principles:
Consistent delivery of excellent product quality and innovation – described by Bassols as “the art of making things right.”
Creation of collections that are segmented by design category and developed so multiple products within each segment may be combined in harmony of style, color and attitude.
Because of this design approach, and by using extensive expertise in point of sale display, the Bassols collections are seen by consumers in visually attractive and appealing ways.
This consumer perception is enhanced through collaboration with the points of sale to “put the products in a scene” that shows how they could look in the customer’s home.
The product collections are supported by sophisticated images for catalogs, packaging, point of sale display and marketing.
Making sure that everything being done is consistent with the Bassols aesthetic sensibility, tradition of quality and DNA.
Bassols 1790 business activities consists of two major categories:
* Home Linen: Bassols 1790 products are sold in over 1,000 home textile and design boutique specialty stores as well as in department stores with shop-in-shops.
The range of products includes 100% Cotton Bed Linen, Table Linen and Bath Linen.
The most important category within the Home Textile category is the Bassols 1790 Bedlinen Collection. The products in each collection for the bedroom are divided into the following segments based upon the design concepts involved:
* Hotels and restaurants Linen: Bassols supplies some of the most luxurious hotels in Spain and other countries.
The range of products includes all textile products for hotels and restaurants with the focus on Bed Linen, Tablecloths & napkins, bathroom towels, washcloths and robes.
Exquisite and custom-made designs with maximum combination possibilities, fabrics of the highest quality with levels of tailoring and finishing that are simply perfect. This describes the new lines of bed, bath and table linen from Bassols for the luxury hotel and catering market.
Linen has a special importance in the new hotel collection that Bassols is showing at Heimtextil.
Superior bed linen set in 100% Egyptian Combed Cotton. 400TC Sateen, white colour with double...
Superior bed linen set in 100% Egyptian Combed Cotton. 300TC Sateen, white colour with double...