27.01.2017 - 31.01.2017 — Hall: 8.0 Stand: E 44
27.01.2017 - 31.01.2017 — Hall: 11.1 Stand: E 19
About Hogewoning Holland BV
With a history of more than 80 years, Hogewoning became the market leader in designing and distributing natural decorations, all “inspired by nature”.
Don't look elsewhere when you want the latest trends! Besides, our products play an important role in the natural decoration market. We approach the market in an innovating way and we are your strategic supply partner. Orders can be placed with a 100% guaranteed delivery by means of our Web shop.
The history of the company goes back to 1926, the year in which Willem Hogewoning, grandfather of the present owners, started his own dried flower business at the age of 21. Sales initially took place through the flower auctions. Later on the assortment of dried flowers was expanded by means of import of different species from many countries.
The product lines Natural Decorations and Dried Flowers “inspired by Nature” were the first Natural Home Decorations. From the seventies, the company became a professional export-oriented organization and started an unprecedented period of growth, with the whole world as its market. At the present time Hogewoning also imports a large range of dried products from countries as Brazil, India, Philippines, Australia, Mexico, Kenya, South-Africa and China. These countries in particular have become important suppliers of many dried flowers and plants, used as natural decorations.
Trends and designs
Hogewoning is well known for its creative designs, innovative use of natural materials and exceptional quality. We have a staff of designers and a network of talented independent creative people who develop natural decoration products exclusively for Hogewoning.
As a wholesale distributor, Hogewoning uses catalogues, gift trade shows, internet and a network of sales representatives to sell our natural decorations to a wide range of customers. Continuous product development, superior understanding of the market and professional logistics enable us to fulfill the wishes of our clients. Hogewoning customers are wholesalers, department stores, fresh flower exporters, gift shops and direct mail order companies. In addition: Hogewoning also designs and manufactures exclusive dried bouquets & arrangements for sales under private label and tailor made, for instance Ikea, Carrefour, OBI, Pottery Barn and many others.
Every year we have a Spring/ Summer Collection and a Autumn/ Winter Collection. Besides that we have marks like Natural Pine Collection, House of Nature, Hobby Flora, Home Accents, Rendalen Moss and our own mark Hogewoning Holland. Our business activities consists selling natural home decorations.