10.01.2017 - 13.01.2017 — Hall: 10.2 Stand: D 50
Huafang Co., LTD (stock code 600448) is in Binzhou，a beautiful city located in the Yellow River Delta. It has total assets of 1.5 billion yuan. The annual export volume reaches $150 million , sales revenue level is 2.1 billion yuan and productivity amounts to 200 million meters, including 120 million meters of fabric , 70 million meters of printed fabrics, 50,000,000 meters of textile fabrics, 5 million sets of bedding and 2 million pieces of dress. It has been awarded "top 10 enterprises" in textile industry for nine consecutive years by Chinese textile industry association.
"Solidarity, progress, pragmatic and innovation" is the management concept of Huafang. In recent years, Huafang has been driven by the reform and market-oriented. It insists the scientific views of development to acquire the market and profits from management. All the work has made rapid development. It was appointed as "Printing and Dyeing Product Development Base" by National Textile Product Development Center.
"Integrity-based, service supreme" is the marketing concept of Huafang. They improve the quality of products and adjust their product structure in a large scale to realize the desire of developing export in place of import. In the course of expanding high-tech content and green environmentally friendly products, they stretch home textile industrial chains, develop regional economy and maintain long-term close cooperation and strategic partnership with a number of well-known domestic enterprises. In product development, they stick to the concept "I have if others don’t and I have the more refined if others also have" ,so they can gradually take the road of increased profits and decreased quantity.
In the last two years, they take "new materials, new technology, new style" for the principle in product innovation and to create their products with unique personality and characteristics for the task. They not only enrich the connotation of enterprise products but also inject vigor for domestic and international market.The tencel dyeing technology developed by the company was approved by the British Acordis company for "Tencle(China) strategy alliance core members", and "Chinese tencel fabric dyeing technology leading company". It is also listed as a national technical development project and has won the provincial scientific and technological progress award. Soybean protein fiber fabric, cotton broche printed stretch fabric and dyeing sand washing the card double-sided fabrics, high grade c/t yarn with slub fabric, polyester denim elastic fabric woven fabrics, high slubby double fillet elastic fabric, natural elasticity of named "Popular Material in China".
In the development of green environmentally friendly products , Huafang takes pollution as one of the company"s strategic goals. They contribute to the green environmental protection and strive to create healthy living environment in order to reciprocate society and the humanbeing. In recent years, nearby one billion yuan has been spent on sewage treatment, which truly reflects Huafang’s value of caring for people, treasuring life, being kind to nature and contributing to human’s survival and development.
To promote enterprise culture construction plays a decisive role in the sustainable development of the enterprise. Company advocates "solidarity, spinning, pragmatic, innovative" as the cultural idea. They believe that unity is strength, enterprising produces vigor, pragmatics is condensed with wisdom and innovation is full of hope. They are making unremitting efforts to make Huafang bigger and stronger .
Enterprise culture is the impetus of enterprise survival and development. It permeates and affects the operation, management and interpersonal relationship of the enterprise. Huafang is an enterprise, 80% of whose output is for export. It faces fierce product competition and busy international exchanges. In recent years, when they formulate measures for reform and perfect management, they always take it as the starting point and the foothold to satisfy the masses and benefit the staff. The company advocates of emotion management and the humanistic solicitude for employees in management. They take kind and gentle attitude towards the employees.They respect the staff in a democratic and equal way. They try to understand the staff, care for them in life and set an example by their own actions. Huafang knows the significance of cultural enterprises, so it put the occupational health and safety management system certification in work plan in 2004, which further reflected "people-oriented" factory-running guiding principle. It proposed to "care for the health and safety of the staff". Through the risk assessment of hazard identification, it formulated the goal of this enterprise with new ideas, new concepts, new thinking and new value orientation to advocate and cultivate enterprise culture, which is being identified by the extensive workers and the backbones.
Due to internal management and development of hi-tech products, the company has injected vigor into the market both at home and abroad. At present, the products sell well in European and American countries which are known as green barriers, and the customers all sing high praise for them. As a result, economic benefits have been climbing and making great contributions to speed up the construction of China"s "Cotton Textile Capital" and "Textile Base".
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