10.02.2017 - 14.02.2017 — Hall: 11.0 Stand: G 83
It’s the details that make family businesses different.
When your father,mother,children,siblings or cousins have created something, it’s about so much more than money – it’s about building on a heritage. Creating a legacy. And that’s when quality actually begins to mean something again. There’s a whole raft of explanations why being able to say Made in Britain is important. But for Extreme Lounging, one particular reason takes precedent – it’s where we are.We believe in keeping as close to the manufacturing part of the brand as possible. And you can't get any closer than making them yourself in your own factory in Yorkshire.
All our products are produded in our own premisis in the UK, so we have full control and are accountable to every single product that leaves our factory.
Now distributing all over the UK and finding partners across Europe and the rest of the world estbalishing the brand a s a global brand. Always looking to work with more partners from different countries and contiue growth.
There are two kinds of products in the world: those that are developed by companies to address a specific need and exploit a gap in the market, and those that are inspired by love. The first is driven by research and investment, and the need to get a return. The latter is fuelled by passion. No prizes for guessing to which camp B-bag belongs.