Keten Ltd.

Contact details

  • Vasil Levski Str. 50
  • 6000 Stara Zagora
  • Bulgaria

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About Us

Take me directly to Range of services

Keten LTD was establishedin 1991 as a company operating mainly with electric and home appliances. During the past 12 years the company menaged to grow in many directions. On one hand we started a chain of retail shops all situated in the largest shopping malls in the biggest cities of Bulgaria. The trade are is approximately 1800 square meters as total and gives us the opportunity to work with complete assortiment of over 4000 different items only for the retail. In ourshops each customer can discover almost everything that a home needs - porcelain and ceramic tableware, cutlery, glassware, all kinds of cookware and bakeware, storage and serving items, cleaning, textile and so on.

On the other hand we developed and support a wide distribution network doing business with supermarket chains as well as wholesalers and small retailers all over the country. Our most significant and stable customers are Kaufland, Metro, Piccadily, Praktiker Retail, Homemax, Technopolis, which in total means more than 200 shops. Moreover we work with more than 300 smaller customers in almost every town in Bulgaria.

At present we manage around 10000 square meters warehouse. Our company has its own transportation vehicles but we also use speditor companies to provide best service possible to our customers. Our front office is situated in Sofia with 15 sales and product managers to cooperate and negotiate with customers and suppliers.

Major country of import for all the 10000 different commodities we are dealing wth is China but we also have some experience with importing from Turkey, Thailand, Vietnam, Italy, Austria, Germany, Poland.

In 2011 we opened an office in Romania and already started distribution to Penny Market, Carrefour and Auchan there which means more than 120 shops there.

Range of services

Take me directly to Our products

Another important and interesting novelty is that we already support our own online shop where youcan find the whole product range we are dealing with mainly for the household. For electric appliances we are still updating our standard assortment in order to present a separate website for these products.

In order to present a better idea of how a business with houseware items should run we registered our own brand: Luigi Ferrero.

Under this brand we offer good quanlity, attractive packages and exclusive prices to our final customer. We have around 1000 different items under this brand so it speaks for itself about the diversity of shapes, materials, functionality we would like to show. With presenting the self-dependant website in 3 languages now and in prospect to become 5 foreign languages available on the website we put efforts in popularization of the brand all over the Balkans at first and then in whole Europe.


18/10 Stainless Steel Cutlery Sets, 24Pcs

24pcs Cutlery Set High Quality Stainless Steel 18/10 Thickness 2.5mm/2.0mm/80g The set contains: ...

Keten Ltd. Vasil Levski Str. 50 6000 Stara Zagora Bulgaria +359 28691023


Spice Jar Sets on Stand

Different kind of spice jar sets on stands

Keten Ltd. Vasil Levski Str. 50 6000 Stara Zagora Bulgaria +359 28691023


Ceramic Cookware with Marble Effect and Induction Bottom

High quality aluminium for maximum heat conductivity Ceramic coating with marble effect Wall...

Keten Ltd. Vasil Levski Str. 50 6000 Stara Zagora Bulgaria +359 28691023


Bakeware with ceramic coating and silicone handles

Ceramic Coating Maximum Baking Temperature up to 240C Use nylon, wooden or silicone tools in order...

Keten Ltd. Vasil Levski Str. 50 6000 Stara Zagora Bulgaria +359 28691023


Marble Coating Cookware Range

A series of high quality marble coating with ball blasting effect forged pots and pans. Suitable...

Keten Ltd. Vasil Levski Str. 50 6000 Stara Zagora Bulgaria +359 28691023

Exhibitor at the following trade fair

Ambiente 2017

10.02.2017 - 14.02.2017 Hall: 6.0 Stand: C 60