10.02.2017 - 14.02.2017 — Hall: 10.1 Stand: D 85
Lolo'a firm has been established since June 2005 in Sana'a Yemen. The firm practice on the weeding decoration and planning. Afterwards the design directed to the housing interior design and upgrading Jewelry design with Loudmila firm in Tunisia.
Loudmila firm has been established since 1997 in the field of import and develop the handicrafts products from India and Yemen. They promote for their products in the local Tunisian market and in the international markets through fair participation.
The firm vision is to improve the living conditions of the poor Yemenis who are involved in the handicrafts sector and to give priority to women’s associations, NGO’s and SME’s which are providing opportunities for women to become economically active and increase their incomes and skills.
The main purpose of the handicraft activities is to achieve sustainability in the traditional handicrafts industry at the local and international market; we are trying to create home-based sustainable income for women in rural areas. The hand made basket products combine tradition with new design and product development to create what the local and international market need.
The traditional handcraft industry is the Yemeni tangible and intangible heritage, the importance of heritage for future generation through preserving the tangible traditional handicraft industries such as cloth, clothing, carpets, basketry, jewellery, perfumes, food items, etc.and in-tangible of the method of production and the skillful people in this field.
Previously, the Small Micro Enterprise Promotion Service (SMEPS) was handling the handicraft development with the local Yemeni communities to suite the customer needs of style and materials. Few training activities for women from different regions on the new design, shape and sizes, follow up with them and having samples for every product.
In November 2013 the Small Micro Enterprise Promotion Service (SMEPS) had assigned Lolo'a Art and Design to be the lead firm company in Yemen, that will facilitate marketing the Yemeni handicrafts and developing the products such as; Silver, Woven baskets and recycled items. The aim is to revitalize the neglected handicrafts promoting new style of baskets and usage into the local and international market.
Since Lolo'a have been involved with the training of the producer in various regions of the productive families, and participate in the Ambient fair at Frankfurt in February 2014, achieving a successful participation.