12.02.2016 - 16.02.2016 — Hall: 9.2 Stand: G 54
From digital reality to the concreteness of material through 3-D printing: contemporary jewelmaking methods, where planning abilities, creativeness and algorithms combine in a perfect balance and lead to a potentially endless formal freedom. Maison 203 – the brand created in 2011 as a result of the intuition of the international couple of designers Orlando Fernandez Flores and Lucia De Conti – designs, produces and distributes contemporary collections of jewels and accessories made using the innovative 3-D printing technology. In Maison 203 design is the protagonist, and creativity is the synonym of design experimentation and interaction, thanks to the numerous collaborations with emerging and established design practices: from Giorgio Biscaro to Odoardo Fioravanti, from Matteo Zorzenoni to Giorgia Zanellato, from Marco Zito to Orlando Fernandez Flores. True expressions of digital craftsmanship, the jewels and accessories made by Orlando and Lucia stand out for their small-scale production method that is typical of 3-D printing and the artisanal approach that distinguishes the refining process of each and every piece, that is chiselled and hand painted. Technological and artisanal collections by the decisive personality and a strong aesthetical impact, Maison 203 creations – made of nylon and bioplastic, as well as special editions in steel and polished brass – are distributed on a national and international scale; they are also available at the online shop on the website www.maison203.com. Maison 203 collaborates with the most interesting professionals of Italy’s contemporary design, each of them capable of expressing a greatly unique and distinctive creativity, and to simultaneously support the technical and production peculiarities of 3-D printing. This is how innovative collections of jewels are created representing the successful meeting point between design as planning quality and the formal freedom offered by 3-D printing: the new technologies in fact do not free from the responsibility of making objects that are beautiful yet understandable, that is making sense besides having form.