12.01.2016 - 15.01.2016 — Hall: 11.1 Stand: D 68
Malaika was founded in 2004 by Margarita Andrade and Goya Gallagher who, after growing up in native Ecuador found themselves living and settling in Egypt. With a background in design and a keen interest in hand techniques such as embroidery, crochet and hand-drawn thread work they decided to utilize Egyptian cotton and craftsmanship to produce high quality bed linens previously not available in the local market.
The company expanded in 2009, by building their own factory employing 60 workers, enabling absolute control on quality and craftsmanship.Sales are predominantly in Egypt both in our own retail shops and wholesale to high end shops around the country. In the meantime, 15% of the business relies on exports mostly to Europe, USA and Japan. 2012-13 will see a regional export expansion plan for Malaika, which is currently being put to work; the objective is to start focusing on the Middle East and the Mediterranean area as a whole.
Our Fabric: Egyptian Cotton
Egyptian cotton is world renowned due to its very long staple that when woven produces a fine, smooth fabric. The finer the threads, the higher the thread count possible. Thread count is the number of threads woven in one square inch of fabric, and is an important factor in indicating high quality bed linen fabric. Additionally, it becomes softer after every wash and as Egyptian cotton produces less lint, it does not pill after repeated washing either. We currently use 200, 320 and 400 thread count percale. These are among the very best quality long staple fibers available in Egypt, which give an extremely fine weave.
Designs & Products
Malaika’s line reflects the passion for handmade items of both of its founders with an emphasis on quality. Thecollections aim to encompass a range of individual bed linen needs, from classic, delicate hand embroidery to simple contemporary designs. At the top range is the luxury collection, which revives ancient hand-drawn thread crafting techniques to create a distinct Malaika style.To complement their unique and comfortable designs, Malaika now offers an array of home-wear and accessories for women and children.
Luxury with Social Responsibility
At the heart of its business model, Malaika focuses on teaching hand embroidery to local women, giving them a chance to learn a valuable skill and improve their economic standing. Since the inauguration of its first line in 2004, Malaika has expanded its business dramatically, and is proudly producing luxury bed linen with the knowledge that they are able to deliver a quality product, whilst empowering the lives of many women and preserving hand-embroidery techniques for generations to come.
Hemsticith (Ajoure) technique complements this stunning bed set, which belongs to a collection that...
Named after the Western Saharan deserts of Egypt, this piece is inspired by the pleating layers of...
The Egyptian form of caveman drawings inside the temples, depicting the stories of ancient Egypt are...