12.01.2016 - 15.01.2016 — Hall: 3.1 Stand: G 34
The “New Nature project” by designer Melissa Peen is based upon the fascinating fact that nature’s biological roots can be changed by genetic manipulation. By zooming in on details of common plants, trees and flowers, Melissa Peen shaped her own nature. The combination of high quality photography and image manipulation makes it possible to create new patterns of wood, trees, branches and leaves, which can not be seen in reality by the human eye.
The wallpapers are being bought by both individuals and businesses, who wish to add a touch of nature to their personal environment. By applying New Nature wallpaper, a space is instantly transformed into an atmosphere where people can experience their own piece of artificial flora. The kaleidoscopic, geometrical patterns never cease to keep you enthralled, creating a slightly alienating reality. Realistic yet surreal, the images are continuously appealing to your imagination, capturing the raw beauty and true essence of nature.