10.02.2017 - 14.02.2017 — Hall: 1.2 Stand: A 29
Like most parents, Melissa Kieling aimed to send her children to school with the freshest and healthiest lunches possible. By the time Melissa had three school-age kids of her own, eating well away from home wasn’t so simple. She was frustrated with the disappointing options for keeping her kids’ lunches cool and safe at school. She'd have to stick toxic freezable gel packs in their lunch boxes, which inevitably got lost, or use wasteful plastic baggies of ice that always leaked.
One day Melissa thought, “Why hasn't anyone put freezable gel inside the walls of a bag to keep things cool?” She cut apart a set of quilted ice packs and a shower curtain on her dining room table and pinned them together. Then she took it to her dry cleaner and asked her to sew together a prototype. Melissa popped the bag in the freezer overnight and gave it to her kids to test at school. The bag finally kept healthy food cool all day! Her children raved about how fresh their meals tasted; soon Melissa's friends were asking for freezable lunch bags of their own.
Melissa patented her idea, teamed up with a friend to start the business and worked with some of the best product manufacturers to bring her idea to life. In 2009 she launched the Personal Cooler, a foldable, freezable lunch bag that could keep food and drinks cool for hours—no ice packs needed.
Since inventing her freezable lunch bag, Melissa has expanded the PackIt line from lunch coolers to bags for wine, picnics, grocery, baby bottles and more. PackIt is now sold in more than 40 countries and at better retailers across the U.S. Our team of 25 employees is based in Westlake Village, California.
PackIt is more than just a cooler company. It's a community of creative minds committed to bringing you the very best products to help you live better.
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