05.04.2017 - 08.04.2017 — Hall: F11.0 Stand: A 01
The challenge was to develop a new type of construction, which improves the sound of an e-guitar in its origin (in the emergence of sound), compare to those of the industry-standard solid wood body processing from a single piece. For this purpose, a "sandwich construction" developed, which consists of 3 layers (3D wood veneer / aluminium frame / wood veneer3D). The combination of these materials affect tone development to more reverb (hall effect) and adding warmth (3D wood veneer). As a further challenge, a completely new electric guitar design was developed that correlates to no other already-existing ones. Production method was developed to be suitable for mass production. The new type of construction, design as also innovative individual elements in the guitar are protected by patents.
Market. 2012 There are about 7 million electric guitars exports worldwide. Since 2010, the export volume of cheap manufacturing countries (eg China, Indonesia, South Korea) decreased by 1/3 over 9 million to 6 million, there is an increased demand for high-quality electric guitars. Relish Guitars Switzerland manufactures premium & innovative electric guitars in higher price segment.
The communicative principle. The company Relish Brothers AG wants its product "Relish Guitars Switzerland", as a niche product, in the next 5 to 10 years we seek to broader global market presence. With its unique and innovative products they offer the highest quality in the field of guitar making. As a sustainable company, we are providing guitars in the higher price segment to the very best quality to satisfy their customers.