28.01.2017 - 31.01.2017 — Hall: 5.1 Stand: B 27
Advent calendars are to the pre-Christmas period what the Christmas tree is to Christmas Eve. The publis-hers Richard Sellmer Verlag supply them every year to more than 30 countries. The curiosity for the daily surprises behind the 24 doors conti-nues even in this age of SMS and the Internet. The product became univer-sally popular in the 1950s, when it became an affordable mass-produced item. Richard Sellmer Verlag, which is the only publishing house in Germany that concentrates exclusively on the production of Advent calendars, has the lion’s share of the market.
The company’s range today consists of about 140 motifs in the most varied formats. There are also customized special products, for example for advertising purposes. About 50 per-cent of the business is from the inter-national market; the company even has its own sales office near Birmin-gham. The demand is growing conti-nuously even in countries without many Christian traditions worth menti-oning, like Japan or Saudi Arabia.