Richard Sellmer Verlag KG

Contact details

  • Schmellbachstr. 25
  • 70565 Stuttgart
  • Germany

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About Us

Take me directly to Range of services

Advent calendars are to the pre-Christmas period what the Christmas tree is to Christmas Eve. The publishers Richard Sellmer Verlag supply them every year to more than 30 countries. The curiosity for the daily surprises behind the 24 doors continues even in this age of SMS and the Internet. The product became universally popular in the 1950s, when it became an affordable mass-produced item. Richard Sellmer Verlag, which is the only publishing house in Germany that concentrates exclusively on the production of Advent calendars, has the lion’s share of the market.

The company’s range today consists of about 140 motifs in the most varied formats. There are also customized special products, for example for advertising purposes. About 50 percent of the business is from the international market; the company even has its own sales office near Birmingham. The demand is growing continuously even in countries without many Christian traditions worth mentioning, like Japan or Saudi Arabia.

Even the very first Advent calendar with the motif “The little Town”, which Richard Sellmer made in his living room by hand, demonstrates painstaking attention to detail and a sophisticated, artistic design. The American authorities, who were responsible for Stuttgart at the time, granted permission to print them on 9 December 1946. Since those times, Richard Sellmer Verlag has replaced handcrafting by automation in many areas, but there is no change in the loving design of the popular products: whatever is hidden behind the doors must, as before, match the motif of the front page. And as different as the motifs of the Advent calendars and the preferences of the customers all over the world may be, sparkling silver dust and nostalgic romanticism are simply a must. Since the death of the founder of the company in 1969, it has been run firstly by his son Tim and now by his grandsons Frank and Oliver Sellmer. The publishing house has eleven employees and around 15 agents. The production of the “paper jewels” goes on the whole year.


Range of services

Take me directly to Visit us at the following trade fairs

Herstellung von Adventskalender in unterschiedlichen Größen von Mini-Adventskalender bis zum Panorama Adventskalender . Alle Adventskalender ab einer Größe von  DIN A 4 werden mit Glimmer geliefert.

Herstellung von traditionellen Weihnachtskarten.

Weihnachtskarten und Mini-Adventskalender sind auch im Display erhältlich

Exhibitors at the following trade fairs

Tendence 2017

24.06.2017 - 27.06.2017 Hall: 11.0 Stand: A 63

Paperworld 2018

27.01.2018 - 30.01.2018 Hall: 5.1 Stand: B 39