Rolser S.A.

Contact details

  • P.I. Les Galgues, C/ Metalurgia, 6
  • 03750 Pedreguer (Alicante)
  • Spain


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About Us

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Another member of the family !.

For the past 50 years,Rolser has been delivering innovated shopping trolleys to thousands of homes over 5 continents.

Significant advances are often obtained thanks to small details.They often become so familiar that we forget what they contribute, as well as the time they have been by our side.

Well... all of 50 years.The shopping trolley, the ironing centres and the ladders,for home and professional use, aside from their essential role in our day-to-day lives,all have in common the company which manufactures them and helps them reach our homes: ROLSER.

In 2016,this Pedreguer (Alicante) company is celebrating its 50th anniversary;half a century working and building the company from this small town of about 7,000 inhabitants to gain presence in the main window displays all over the world.

In the early days,ROLSER was dedicated to the artisan manufacturing of palm baskets. The activity evolved towards an increasingly demanded product as is the shopping trolley, forcing the members of the family to take on the challenge of building new facilities which have gradually increased in size until becoming the manufacturing facilities we see today,with the company headquarters which can be found in Pedreguer itself and currently spreading over 21,000 m2.

The shopping trolley,the emblematic product which is known all over the world, is an example of ROLSER's entrepreneurial spirit, always seeking innovation, contributing improvements and evolving to make day-to-day tasks easier,with high quality and design as the differential values enabling ROLSER to take the lead in this demanding market sector.

Despite reaching a milestone of 50 years creating commercial successes,at ROLSER this is looked upon with a natural approach and a touch of non-conformism,yet with satisfaction for a job well done.A critical and tireless spirit which is reflected in the slogan accompanying the 50th anniversary logo: “Va de bo”; a colloquial expression from the Alicante region used for describing the desire to gain momentum, to always take things seriously,for demanding a wake-up call for oneself to continue with the same impetus and for achieving new objectives.

50 years on,the company founded by Vicente Server Ferrer and then taken on by his children Joan,Salvador and Paquibeles, is now an international benchmark for growth and expansion of products and politics which look towards the future.But maintaining the roots, the desire to go further:“Va de Bo!”

Range of services

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At Rolser we have spent fifty years concentrating on the future, proposing avant-garde solutions fro the ever-changing scenario which is our world. Since the very beginning, we have designed products while thinking of their evolution, their following improvement.   Products which are alive, which grow in their design, features, comfort but especially in their functionality. Trolleys which years ago had limited and specific uses, have nowadays become yet another part of our day-to-day life, they are versatile allies which also fill our moments with design and style.   Always looking to the future, yes, but without forgetting our origins, our experience accumulated over 50 years, which has led us to firmly invest in Quality as the backbone of our company. Today, time has proven us right and from main head offices in Pedreguer, Rolser reaches more than 60 countries, exportating the MADE IN SPAIN brand to the five continents, presenting the markets with continuous and eye-catching novelties.   Reinvent. Grow. Evolve. Reach the objective and once achieved, start again.   That is the philosophy that drives us at ROLSER: Constant innovation, the commitment to design products that grow and evolve to the rhythm of our lives, to the beat of our needs. Creativity and practicality mark the line of work which incorporates latest generation industrial design as well as the highest standards of quality and safety.   In the factory situated in Pedreguer we develop sustainable policies which makes us a leader in resource optimization. Also, our structure allows us to adjust our production lines on the basis of each order, with absolute capacity to adapt and answer the demand of our customers.   Ultimately, and after 50 years of experience, what we demand of ourselves forces us not to stop, to innovate and improve towards efficiency. Because we believe in a new way of being. To reinvent. Grow. Evolve. Reach the objective and once achieved start again.



Ecomaku is, aside from beign practical sense, a pure expression of environmental conscience, given...

Rolser S.A. P.I. Les Galgues, C/ Metalurgia, 6 03750 Pedreguer (Alicante) Spain +34 965760700



Must Have! In line with the latest trends! Foldable Trolley to carry your purchases and any...

Rolser S.A. P.I. Les Galgues, C/ Metalurgia, 6 03750 Pedreguer (Alicante) Spain +34 965760700



Welcome to the Future This is probably the most advanced shopping trolley available on the...

Rolser S.A. P.I. Les Galgues, C/ Metalurgia, 6 03750 Pedreguer (Alicante) Spain +34 965760700



GEOMETRIK Reframing designs Seemingly so static... Yet with so much travelled! That is a...

Rolser S.A. P.I. Les Galgues, C/ Metalurgia, 6 03750 Pedreguer (Alicante) Spain +34 965760700

Exhibitor at the following trade fair

Ambiente 2018

09.02.2018 - 13.02.2018 Hall: 5.1 Stand: B 90