Schoneveld Breeding B.V.

Contact details

  • Dernhorstlaan 9
  • 7391 HZ Twello
  • Netherlands

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About Us

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Schoneveld Breeding creates strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

At Christmas world we present our products in cooperation with the Inspiration Table.

The Inspirationtable was founded in January 2015, after a two-year period, from idea to concept, as a partnership between Hak Trading Services (John Hak) and Schoneveld Breeding (Peter van de Pol), and has the purpose of inspiring the consumer online and offline, and in so doing, generating a pull-effect on the shelves. Providing inspiration by bringing together various products which, when combined, invoke a certain perception, convincing the consumer to buy. The Inspirationtable herewith enters into a partnership with breeders, hardware suppliers and garden centers.

Range of services

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"Schoneveld Breeding is a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer's living environment and enjoyment."

Our products are:


  • Cyclamen Super Serie

  • Primula obconica Touch Me

  • Primula Pricanto

  • Primula acaulis Paradiso

  • Ranunculus Sprinkles

  • Campanula Adansa

  • Campanula Ambella


“The Inspirationtable wants to inspire consumers with respect to flowers and plants, instill in them a passion for beautiful, fair products, invoke a certain perception, and show consumers that green plants and flowers are fun and easy. All of this with the aim of generating a pull-effect throughout the chain.”

The Inspirationtable wants to be the link between breeder, exporter, garden centre and consumer. With its ‘Moment’ communities, The Inspirationtable wants to be the cross medial European green platform where women get their inspiration from, ‘quickly’ look at the plant trends for home decoration, but are also able to convey their emotional perception in the community.


Cyclamen Super Serie

Schoneveld Breeding's Super Serie is a concept among producers and growers. Every day, our cyclamen...

Schoneveld Breeding B.V. Dernhorstlaan 9 7391 HZ Twello Netherlands +31 571271717


Primula Touch Me

Primula Touch Me is a plant with beautiful firm, bright green leaves and cheerful flowers. It comes...

Schoneveld Breeding B.V. Dernhorstlaan 9 7391 HZ Twello Netherlands +31 571271717

Exhibitor at the following trade fair

Christmasworld 2016

29.01.2016 - 02.02.2016 Hall: 9.0 Stand: F OY01