12.02.2016 - 16.02.2016 — Hall: 11.1 Stand: A 11C
Traditional craftsmanship meets the modern spirit of a young designer: the label “Aly Shea" founded in 2015 by Alessandra Shea Elkins brings the artisan's art back to life. Truly a piece made with love.
A family business founded in the late 1920s in Belgrade, produces handbags to bring visions to life. The passion and knowledge which has been transmitted over the decades flows through each step of the handbag production. Traditional craftsmanship is reflected in the manufacturing process. But, unlike traditional productions, each “Aly Shea” handbag is produced solely by one artisan. An artisan will work on the handbag from beginning until the last stage of the production, from first cut to finish. The artisan's initials will then be placed in the handbag allowing the customer to later go on to “Aly Shea” homepage and find the master craftsman that made their handbag.