05.04.2017 - 08.04.2017 — Hall: 11.0 Stand: D 65
05.04.2017 - 08.04.2017 — Hall: 11.1 Stand: C 51
In 1875 Johannes Link, a trained wood turner and tanner, started a small workshop for simple military drums and drum heads in Weißenfels/Saale.
In 1900, SONOR introduced its first single bass drum pedal. A simple mechanism built under simple circumstances, still far from what was introduced over a century later under the name "Giant Step" or "Perfect Balance". In 1907 the SONOR trademark was registered with the Imperial Patent Office.
In 1914 Otto Link, son of Johannes Link, assumed management of the company after the passing of the founding father.
At the close of World War II, Otto Link's son Horst returned from military service to begin work at the family business. Horst later fled to Aue, in the British-occupied section of Germany, establishing a tannery in a rundown army barracks and began making drum heads.
In 1952, the famous "script logo" and the first drum kit with concert toms were introduced. In 1961, the first SONOR "Mallet" logo was introduced. The Mallets have been an inherent part of the design not only of the logo trademark, but also in product design until today.
The following decades marked a striking number of milestones in the company's ongoing journey of innovation and craftsmanship. In 1975 the famous Phonic Series as well as Champion Acrylic drum sets were introduced. In the same year, the 45 degree bearing edge was introduced and used on all series from then on. In 1993 the Jet Set with 24k gold plated hardware, being the most expensive drums for its time, creates international buzz. SONOR continues to modernize, makes most components in-house until the early 1990’s.
Taking drum manufacturing to the next level: the era of customization is kicked off. The Designer Series, introduced in 1994, is the first series that offers multiple choices. The idea was taken to a new level and perfected with the launch of SQ² drums in 2006.
In 2004, SONOR introduced the Delite series which set the stage for its successor, the ProLite Series (2012). Like in all other decades, remarkable technical innovations in the hardware sector go hand in hand with some of the finest drums available: Giant Step pedals in 2001, and Perfect Balance Pedal designed by Jojo Mayer in 2012.
SONOR looks back at a history like no other in the industry of drum manufacturing. In 2015 the Vintage series was introduced, taking the best from the past in combination with the long experience in modern manufacturing technology "Made in Germany".