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  • 22 Lefkis Str.
  • 14231 Nea Ionia
  • Greece


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About Us

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Created in 1976, Sb Concept is a third generation family business specializing in home linen. Having a long and proud history in trading, the company compromises integrity and quality offering a unique level of service and product knowledge. With a heritage spanning over 35 years, the Sboras name has established itself as a brand synonymous with all areas of creation and trade.


·        In the 1950s Nikos Sboras, father of Sotiris, current owner of the company, was trading linen at the neighborhoods of Athens.

·        In 1976, Sotiris Sboras founded the company under its current form.

·        In 2011 the company launched its own label, Sb Concept in order to offer the most comprehensive and competitive range of home linen in the market.

·        In 2013, the company acquired exclusively the trading rights as well as the management for the VERSACE 19.69 ABBIGLIAMENTOSPORTIVO SRL MILANO - ITALIA for Greece and for more 10 countries all around Europe.

·        Today we are proud to say that we are in the search of new carefully curated products, including new product lines as well as inspirational designs.




As years have passed by, Sb Concept horizons have broadened, while the ethos of the company has remained the same - namely, to discover and introduce the most inspiring products available in the market.

We have long-term relationships with our suppliers and work with them to make lasting improvements from creation to trade.


We want to create a unique multi-channel shopping experience and our ultimate goal is to offer a unique customer satisfaction. Each customer is an individual and relies on the company to deliver everything from basics to cutting-edge trends.

What started as a range of essentials for home linen, duvet covers, pillows, fitted sheets and luxury towels, has become a full range of lifestyle products.


Integrity, quality designs and affordable prices are the foundation of our philosophy.

We aim to inspire and excite through our collections that reflect our way of living.

Our vision is to become one of the leading home-textile companies, through the best

retail networks in Europe. Our mission is to assure uncompromised quality in our products. A constant process of creativity and innovation in all fields of home fashion, enables us to effectively serve the needs of modern households, providing our customers with home linens of high value.

Range of services

Take me directly to Visit us at the following trade fairs

The values of our philosophy are the following

• Integrity

• Consistency

• Quality designs

• Affordable prices

• Constant improvement

We remain loyal to our philosophy, offering customer satisfaction, everyday luxury and value for money products.


Sb CONCEPT provides a wide range of stylish, beautifully designed and value for money home linen products. We carry products in all possible household categories

including bath, bedding, living room by using the best fabrics made from the best quality raw materials. They are designed to be loved and used every day. Our products are created to bring everyday happiness to our customers.

We are very careful about the details. From the supremely stylish to the incredibly practical, every product in our collections offers something unique in terms of look and feel.








Throughout the 18th century and into the early 19th Century, interior decoration was part of the concern of the homemaker. Towards the end of the 19th century interior decorating emerged as a profession in the Western world. This was due to various actions, particularly by women, to professionalize the homemaking process. Nowadays, interior decoration is part of a professional interior designer duty, nevertheless the interest of the householder to “play” with different styles, objects and colors, in order to meet his aspirations, inspirations and also aims, concerning a specific operation of each room, never stops.

Home textiles collection of Versace 19.69 Abbigliamento Sportivo offers you a wide range of bedding and other decorative textiles for every space of your house.

Choose between a variety of tastes and enjoy your home adding elegance, style and quality textiles that will beautify your character inside and outside of you.




• Black. Unlock the black luxury

• Platinum. Feel the priceless quality

• Gold. Follow the golden path of elegance

Exhibitor at the following trade fair

Heimtextil 2017

10.01.2017 - 13.01.2017 Hall: 8.0 Stand: G 51