05.04.2017 - 08.04.2017 — Hall: 8.0 Stand: D 72
The company that is now Crafter was founded by HyunKwon Park in 1972 in the basement of his home where he had just 20 square meters of space and a staff of 4. He chose Sungeum as the brand name for his guitars. In Korean it means ‘accomplishing the sound’and is a name which,in the Korean language,captured the spirit,passion and ethos of the company and its products. The fledgling company enjoyed early success with its fine classical guitars which soon acquired a reputation for excellence from the local musicians. As a result of the ever increasing demand HyunKwon Park expanded rapidly moving three times to ever larger buildings until 1978 when he purchased his own factory in the Yangju City,north of Seoul. The present president InJae Park joined his father in 1986 and the decision was made to take their guitars to the international market with the new ‘Crafter’brand. The word Crafter has been chosen with great care. Huge quantities of guitars can be produced using modern technology and mass production methods. But no machine can replace a skilled craftsman and the skills which they have acquired over many years. The new factory is state of the art but hand crafting is absolutely central to the maufacturing process. Sales grew worldwide and,once again,the company needed more space so that in 2000 they moved to their own 7,000 square meter purpose built factory. However this was not to be their final relocation.
Domestic sales have grown dramatically in recent years and Crafter is now the dominant acoustic brand in the Korean market. The official opening of their new state of the art production facility took place in 2009 when guests from around the world attended the Grand Opening Ceremony. Today Crafter brand is registered in more than 40 countries and distributed by independent distributors. In 2004 Crafter opened their own distribution company,Crafter USA, to distribute and promote their instruments in the US, a market which has such a major influence on guitar players around the world. Since incorporation Crafter USA have won a number of service awards including the FURMM RetailGroup`s best service award in 2007 and a best supplier award from iMSO, the Independent Music Store Owners’Group in 2010. Since the very start in 1972 Crafter have pursued a program of continuous review and development and Crafter are proud that the innovations,quality and value have resulted in the instrument that you have chosen ahead of so many others.