10.01.2017 - 13.01.2017 — Hall: 8.0 Stand: H 60
Supima® is the promotional and marketing organization for the American Pima cotton industry. Supima is an extra-long staple cotton grown exclusively in California, Arizona, New Mexico and the El Paso region of Texas. Supima‘s unique fiber characteristics enable it to be spun into longer, stronger and more luxurious yarns and fabrics.
For home fashion, Supima cotton gives products superior strength and luster, as well as a soft luxurious hand. The Supima® name and trademark are approved and licensed by Supima®. Over 360 spinners, fabric makers, garment manufacturers, home textile makers and brands and retailers from 38 countries are presently authorized to use the Supima® trademark on only the highest quality textile products.
Supima‘s promotional activities cover a broad range, from advertising in leading publications like the New York Times and Home Textiles Today, to pop-up events, a Supima fashion show during Mercedes-Benz Fashion Week in New York and various partner activities with brands and retailers.