13.03.2016 - 18.03.2016 — Hall: 1.1 Stand: F 01
About Us |
Since the beginning, Terzani has always viewed aesthetics as a way of interpreting natural and artistic beauty. Born in Florence, Italy, the cradle of the Renaissance, the company was driven to follow the creative invocations of the magical city. The word “aesthetics” originates from the greek “aisthesis” which means feeling or, more precisely, knowledge created by the use of one’s senses. When you look at a Terzani design, you can sense how its light enchantingly envelops the surrounding space. It’s more than simply a practical, utilitarian design, it’s an aesthetic representing modern and artistic beauty through the use of design and innovative technologies.
Open dialogue within the company, including outside designers, generates the inspiration behind Terzani creations. The pieces are born from a company culture that runs parallel and stays true to Terzani’s vision. This inspiration can be a shape that exists in nature, as you can see with the fish that inspired I Lucci Argentati; or the stones/drops of water that inspired Mizu; or a material or working method attracting the attention of the creative team. The quality designers working with the company execute projects utilizing all necessary technical diligence, but the starting point defining any Terzani fixture is always a feeling.
The unique style Terzani has established requires balancing several characteristics. Terzani is elegant and sophisticated, innovative yet original. Terzani uses the latest technology, but also incorporates fine materials traditionally hand-crafted by local artisans. Each lamp is an object/sculpture that is meant to be fully integrated into its surroundings, spreading a charming and enchanting play of light. Thus creating a constant interaction between the lamp and the space around it.
The feeling Terzani exudes is one of harmony and togetherness. Its products are grounded in the human process, transmitting the handmade artisan traditions of lovingly crafting objects piece by piece. This is the essence of Terzani, seeing beauty in the contemporary world, tradition and the search for new forms and languages.
For all these reasons, the company is growing and has expanded its exports to a growing number of countries.
Terzani’s Precious Design Concept is luxury evolved. Each piece in this new lighting collection breaks the staid boundaries of traditional luxury, and incorporates stunningly modern design, cutting-edge technology, artisan craftsmanship and precious materials. The result are sculptures of light whose illumination transforms spaces through dynamic lighting and shadow effects. They create a new visual language of what luxury is, one that reflects both today’s aesthetics, architecture and design traditions yet also pushes towards the future.
Brand Story |
Working to redefine the way luxury lighting is conceived and produced, Terzani has been combining traditional Italian craftsmanship with modern technology since it was founded in Florence in 1972. Sergio Terzani’s original vision was to create handmade lighting that blurs the lines between art, luxury and design.
The resulting pieces are sculptural and beautiful, upholding longstanding traditions of metal and glass work, with a meticulous eye for design detail.
While many of the designs are created in-house by Terzani’s experienced design team, they also collaborate with world-renowned designers like Dodo Arlsan, Nigel Coates, Maurizio Galante, Christian Lava, Studio 14, Luca Martorano & Mattia Albicini, Simone Micheli and Stefano Papi & Saviz Yaghmai.
Terzani’s dialogue also includes the creative minds of its clients. Using its capabilities to manufacture custom items, Terzani makes discrete products and modifies existing product lines to help clients realize their visions.
Terzani has developed two distinct collections, each expressing a different approach to this signature combination of traditional handcraftsmanship and technical innovation.
Memory collection is warm and inviting, offering a unique bridge from the past to the present.
Precious Design collection further escalates the luxurious, exuberant aesthetic for which the company is known. Each object goes beyond the borders of traditional luxury, incorporating a modern design approach, cutting-edge technology, artisan craftsmanship and valuable materials. The resulting “light sculptures” transform space with light, shadow and motion. More than simply an avenue to illuminate rooms, the Precious Design collection aims to redefine how light creates a new space and interacts with its surroundings.
With Terzani’s commitment to innovation realized in these collections, it’s clear Terzani has succeeded in its brand mission of staying rooted in past artisan traditions while continuing to create new lighting directions for the future.
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