12.02.2016 - 16.02.2016 — Hall: 1.1 Stand: A 27
During its 30 years of business, International Innovation Company has always been one of the most innovative companies in the housewares industry. This family-owned company has been a trendsetting company since the introduction of its first innovation in 1986: the Vacuum Wine Saver. Today, the second generation of the family is taking the company to the next level by introducing several new initiatives. First of all, a new sales concept will be launched called ‘Dutch Creative Brands’ including new packaging designs for all existing products and secondly the addition of a new brand called ‘Tomorrow’s Kitchen’, the first step in creating an exciting brand portfolio.
The new sales approach ‘Dutch Creative Brands’ has a clear focus on several core values of the company. International Innovation Company is a Dutch company with creativity being one of the key success factors in its 30 years of existence. The new approach is part of a repositioning of the existing Vacu Vin brand as the leading supplier of wine and bar accessories. The well-established Vacu Vin brand name will be used for a complete range of essential items that enable consumers and professionals to enjoy wine and cocktails. As a result of this new approach the total product assortment has grown over 30%! This allows the company to offer a complete range that suits the needs of every customer the company supplies. From high-level department stores to mass-market supermarkets and everything in between, the Vacu Vin brand is able to offer appropriate items that fit its customer’s retail strategies.
Besides the existing Vacu Vin brand, International Innovation Company has also launched a new brand called ‘Tomorrows Kitchen’. This new brand will focus exclusively on innovative kitchen items that can be used during the preparation of foods, but also allow consumers to enjoy themselves at the dining table. The word ‘Tomorrow’ has a double meaning. It is expressing the innovative character of the products as well as the company’s social values in which high value is being given to our future responsibility to society.
Both brands belonging to the ‘Dutch Creative Brands’ concept have a constant stream of new innovations coming up. An in-house design team is constantly working on tomorrow’s gadgets with a focus on functionality and at the same time bringing a smile to the user’s face. Offering these unique innovations will always be the core focus of Dutch Creative Brands.
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