12.02.2016 - 16.02.2016 — Hall: 10.1 Stand: C 71
Yadawee specialises in the export and marketing of high quality home decor and lifestyle, Egyptian handmade items. Yadawee is the Arabic word for “hand-made”. The for-profit enterprise was founded in 2003 and is owned and run by Hisham El Gazzar who also acts as the Vice Chairman of the Egyptian Export Council for Handicrafts. Social entrepreneurship, sustainability and corporate social responsibility, diversity, fair trade as well as preserving the Egyptian crafts heritage are key components of Yadawee`s daily business practises. An environment of innovation and continuous improvement has been created.
The company`s network of talented artisan partners is based in locations all over Egypt. Each and every location is renowned for their beautiful craftsmanship. A fair pricing system guarantees a fair income: Decent wages enable the work force to have a decent standard of living and to lead a self-sufficient life.
Yadawee`s key distributors are El Puente in Germany and Soledad in Italy. Speed and delivery reliability is par for the course, the company`s ethical supply chain management is professional and efficient.
Egyptian social entrepreneurship company Yadawee to unveil the latest, exclusive range of handmade, organic and colourful scarves to keep customers warm and cosy
The Yadawee highlights at the Ambiente this year are functional and fashionable scarves as well as inventive recycled glass products.
Scarves as a versatile all-year-round accessory can enhance any outfit by adding a sophisticated, colourful touch to it. The perky, available in many lovely patterns, Yadawee range offers not just fashion and style for all ages but also ecology and skin friendliness. The materials used were organically grown; natural dyes were subtracted from roots, nuts and flowers. The health safety and organic values have been certified by institutions such as the Centre of Organic Agriculture in Egypt (COAE).
No unpleasant surprises after the first wash and rain: the colour, lustre and superior quality still remains. By using the best Egyptian cotton, the scarves don`t need to come near an iron if shaken and hung up properly after washing. The Yadawee Egyptian handmade scarves are a multi-colour statement and most definitely a must-have accessory!
Being environment-friendly and green-minded, Yadawee has created beauty out of waste. The old Egyptians used glass beads for creating jewellery. In fact, glass production has been an art in ancient Egypt. At Yadawee, cullet from local glass waste is being used to produce and shape creatively designed home decoration glass items with no loss of strength and quality. All of them are handcrafted to perfection by professional Egyptian artisans. Their multi-purpose appeal and their attractive shapes, designs and colours make them an ideal home decor gift item. Or "spruce up your home" with those stylish and budget-friendly artefacts.
The unique and high quality Yadawee portfolio of products is being regularly assessed and updated by quality assurance and performance tests. Unique designs add flair to this vast range of Egyptian handmade products. In order to provide full customer satisfaction, all product categories have been tested and certified by various well renowned Egyptian and European institutions.