Mrs. Pornsan Tonavanik established her first silk shop 60 years ago on Suriwongri Road. In the early days, Anita Thai Silk was a very popular silk shop among the first few shops in Bangkok where tourists could have custom silk dresses made during their stay in Bangkok. From those early days of success, the business has expanded to focus mainly for the export market by the management of Anita Export L.P. Anita Export was able to vertically integrated silk finished goods production – from yarn dyeing, winding, weaving to production of garments and gifts. Hence the company was able to cater to ever increasing demand by designers and buyers especially, from the perspective of design-product development and high quality standard.

In 1998, the company has decided to launch our own design of home decorative and gift items at the Bangkok International Gifts Show and at the international trade fairs such as Ambeinte in Frankfurt and Tokyo, Mason et Objet in Paris and IFFS in Singapore. The main objective was to market our design concept and brand image. The success of the exhibition has opened a new market arena where our team of designers has shown new breed of Thai Silk decorative and gifts items using new object form, color trend and mix-match of different materials besides silk. Function of the product and cost effectiveness relative to customer’s perceived value was also taking into consideration of the product design.  Our new marketing strategy - design oriented goods has proven a success and even improve relationships with existing customers. After experiencing our new designs, the customers have learned to trust our opinion on the design aspects and became more confidence in our products.

Besides the consistent improvement in the design and production of silk fabric for home and fashion markets, the company will be emphasizing in home decorative and gift items for the export market where other new materials will also be introduced with collaborations of local Thai craftsmen and manufacturers. To enhance our operation to meet increasing global competition, there will be more collaboration with locally talented designers as well as overseas designers.

Finally, we strongly believe that for a company to survive in such today fierce global competition, the company has to develop its competitive edge on the product design and be able to launch the product effectively in the market place in a timely manner.

1959 Anita Thai Silk store was founded by Mrs. Pornsan Tonavanik on Suriwongse Road, Bangkok.

1963  Anita Thai Silk store was relocated to a new and larger premise on Silom Road, Bangkok. This premise is presently still the head office for Anita Silk operations.

1971 Handloom weaving Sewing factory at Klueynamtai, Bangkok was established.

1972 Anita Export L.P. was founded by Mrs. Pornsan jointly with her daughter, Mrs. Phatra Putipanpong. The business entity was established to focus on the export market and later in 80’s emphasized more on the gift and accessories business rather garment business.

1998 Anita Export started to introduce our own design products under Anita Silk brand in trade fairs such as Bangkok International Gift Fair, Ambiente, Heimtextil.

Anita Silk products have been promoted for the local market jointly with local department stores – Central Department Stores and The Mall. The 

1999 Anita Handel GmbH was founded in Austria as a distributor for Anita Silk products for the EU market. 

2003  R3 factory was constructed in Sattahip, Cholburi . Modern machineries were installed to facilitate the yarn dyeing, winding, warping and weaving process of silk fabric. Waste water treatment plant was also constructed to comply with the environmental laws and regulations.  

2004 Mr. Rittee Putipanpong headed the in-house design and development team to develop new collections for Anita Silk brand.

2005 A subsidiary factory was established at Sukhumvit 50, Bangkok as a new cut and sew factory to cater expanding export market.

2006 Anita Silk concept store was opened at the Siam Paragon Mall, Bangkok.

2007 The first electronic jacquard weaving machine was installed at R3 factory to cater to increasing demand for sophisticated design and shorter lead time clienteles.

2008  R3 Co., Ltd was rewarded a certificate for Environment Management System by The Ministry of Industry.

Anita Young was introduced to the market to cater to fashionable younger group.

2009 R3 has joined a program with the Thailand Textile Institute to prepare for the application of the EU Flower Certificate. R3 is expected to receive the EU Eco Label Certificate by early 2010 for dyed silk yarn, yarn dyed silk fabric, silk bed sheet, silk cushion cover, silk duvet cover, silk bed cover, silk drapery panel and silk shawl & scarf.

100% Silk fabric, Tensilk fabric, silk curtains, silk beddings, silk home decorative and gift items