Global Product Marketing, operating in the company’s U.S. and international offices, is the primary contact point for companies interested in tapping Cotton Incorporated’s wealth of technical, information and fashion resources.

The division is staffed with experienced industry professionals who understand product development, manufacturing and sourcing. Internationally, we work closely with Cotton Council International to build demand for U.S. cotton and its products.

The focus of the department is to:
• Understand the challenges that face the soft goods industry through regular visits to textile mills, manufacturers and product sourcers
• Work closely with mills and their customers in the develop-ment and delivery of the best cotton products possible
• Help importers to establish productive supply chains and sourcing relationships worldwide
• Coordinate international activities and establish meaningful contacts in all key textile centers through our offices in China, Japan, Singapore, Mexico and the United States
• Capitalize on relevant Cotton Incorporated resources to help industry contacts use cotton more effectively.

These resources are:

Technical Services
Technical services are designed to help textile mills and manufacturers deliver the best cotton products possible. The services include fiber processing, fabric development, dyeing and finishing and cotton quality management assistance. They are an after-sale benefit for users of U.S. cotton and its products in the United States, as well as in significant export markets.

Information Services
Information services provide information on cotton supply/ demand, fiber quality and consumer research trends. This service is delivered through marketing and economic multi-media seminars and one-on-one presentations to key industry leaders throughout the world. Many of these resources can be accessed through Cotton Incorporated’s Web site: www.cottoninc.com.

Fashion Services
Fashion services are a key factor in maintaining cotton’s leading position in the world of fashion. Frequent presentations and dialogue with leading designers and sourcing specialists, that highlight the company’s trend research and supplier information, are used to keep cotton in the minds of those who decide what will be offered to consumers in future seasons.