About Us
Hubco Automotive Ltd is Australasia’s leading developer of automotive carrying systems.

Our technically advanced roof rack systems have been born from decades of aeronautical engineering brilliance, and honed by years of experience designing racks for some of the world’s greatest vehicle brands, including General Motors, Ford, Honda, Suzuki, Mitsubishi, Hyundai and Mazda.

From our base at the foot of the great New Zealand Southern Alps, we have grown an International reputation for innovative design driven by customer needs.

As a ‘Downunder’ company, tradition and conventional thinking has never limited us. This mindset, coupled with our design engineering expertise puts us at the forefront of our industry. We understand that to be successful you must be adventurous.


Our Products
Our design pedigree and technical excellence has led to the development of the latest range of innovative, leading edge products and technologies that include:

Whispbar™ Roof Rack System
The world’s quietest roof rack which eliminates noise and radically reduces drag & fuel consumption.

Smartfoot™ System Design
Unique roof rack mounting system that is interchangeable between racks and vehicles with the purchase of a single kit.

Whispbar ™Roof Box System (New Product Launch - Automechanika 2010)
This innovative product sets a new benchmark for roof box structural design, aerodynamics, ease of use and functionality.

Whispbar™ Fork Mount Cycle Holder (New Product Launch - Automechanika 2010)
This innovative product sets a new benchmark for fork mount cycle holder design, ease of use and functionality.