ROWE MINERALÖLWERK GMBH was established in February 1995 by Dipl.-Ing. (FH) Michael Zehe. Specializing in the production, container filling and marketing of lubricants, especially engine oils, the company initially operated from its founder's domicile in Flörsheim-Dalsheim, Rheinhessen, Germany. Under the management of Michael Zehe, who is the sole shareholder of the company and has been active in the mineral oil industry since 1986, the young company became successfully established on the market within a short period of time.

High-quality products, short delivery times and attractive prices were the success formula for the company's fast and impressive growth. After only a few years, the company had outgrown the existing office, production and storage capacities at its Flörsheim-Dalsheim site